- (FBE) We're gonna have you try out the #InMyFeelingsChallenge.

- (laughs) I should've expected this from the beginning.

- ♪ Kiki, do you love me? ♪ ♪ Are you riding? ♪

♪ (industrial intro) ♪

♪ Trap, TrapMoneyBenny ♪ ♪ Ay, you got me in my feelings ♪

- Oh my god. I have literally

just started watching these things yesterday.

- ♪ Hey, Kiki, do you love me? ♪ - (Shoker) ♪ Hey, hey ♪

- Is this a Drake song?

- Somebody was just singing this song.

I was like, "I have no idea what you're talking about." (chuckles)

- That's so weird. I heard somebody talking

about this the other day.

- I've never seen this.

- That's the dude who started it.

- He was buck. He was getting buck.

- Is that a new Drake song, and it's, like,

a little challenge thing going around?

- At this point, it's oversaturated.

Please stop. I gotta go on my Twitter app.

Any type of Kiki, I gotta block it out.

- (FBE) So, this seems to be the video that started what many people

are calling the #InMyFeelingsChallenge also known as the #DoTheShiggy,

named after Instagrammer, theshiggyshow.

- (both) Ohh. - Okay.

- I know the song. I know the challenge.

I've been looking into it. - (FBE) After the release

of this video, many people began posting

their attempt of the challenge,

so we're gonna show you a few of those now.

- Oh no. Let's see.

- ♪ ...you riding? ♪ - "Kiki, do you love me?"

- Okay, at the beach, more scenery.

- Their outfits are a mood. This video is a mood.

- All right. Oh, okay, okay. He's feeling himself.

All right. That was okay.

- He was really in his feelings. Get it, get it, get it?

- I like that there's gonna be different interpretations of it.

- I like the group ones.

- Ooh, team effort. - Ooh, group.

- ♪ 'Cause I want ya ♪

- Wow, choreographed and everything.

- This just makes me so happy. I could sit here

and watch these all day and just be like, "Yeah, that's cool."

- Okay! Ay.

- Okay! (laughs) Oh my gosh.

- I mean, he's a good dancer. He's doing great.

I like that shirt. It matches his shoes.

- White boy getting it. White boy getting it.

- It's cool, but I don't know why it's become so popular.

- Aww, she's so cute! - Her hair!

- Okay, we're going younger. But look at her.

- Ooh. Ooh! Ooh!! She's getting it. I like her.

- Dude, 530,000 views. Damn.

- I'm always so amazed when kids can dance better than me.

- It's another challenge. They're all kind of silly.

- Yeah, that's true. - So, there's not really any point

to them, but they're entertaining.

- Uhh... (chuckles)

Okay, girl, I don't know about that.

- Stay in your [bleep] car, dawg.

- Who's driving!?

- How fun!

- I would straight up crash this car if this was me.

- That's creative. - They were cool in the beginning,

but now, you know, some of these girls

are trying to be "quirky" and cute. I'm like (clicks tongue).

- She hit every single beat while the car was moving.

So, the car's moving, she has to move too.

That's talent.

- In China? - Boy!

That's a hazard.

- Can you not? Stop!

- Oh my god. Homeboy, what is you doing?

- What the heck? - (both laugh)

- Me. - That was wild.

People are wildin' out here, man.

- (sing-song) ♪ Odell Beckham Jr. ♪

- Why does he look so awkward? He's a professional athlete.

I would expect more coordination out of my guy.

- ♪ Kiki, do you love me? ♪ - Aww.

It's cute when bigger guys do it, 'cause it's such a cute song,

and then it's just like...

- He's having fun.

- You know a trend is popular when celebrities are doing it.

- How crazy! Even famous people are doing it. That's so cool.

- Ciara! Okay, I know who Ciara is, and I know she's a dancer.

- I love Ciara. (laughs)

- Oh, they're on their honeymoon! That's so cute!

- ♪ Kiki, do you love me? ♪ - That's cute.

- Oh, look at her go. She's so good.

- Russ in the back, he's just, like...

just, like, chillin'.

- I can't imagine starting a trend like this and having celebrities

start doing it. I would just feel accomplished.

- Kevin Hart?

- Look at him go.

I can just imagine his little laugh in the background.

- I'm dead. Yes.

- (chuckles) I love Kevin Hart.

- I just love when people are having fun.

Just take, like, what? Is it six seconds out of the day

just to put a smile on their face? That's what's cool about this.

- (woman) Turn up the music. - (gasps) Oh my god.

They did it, too? (chuckles)

- (woman) And then he drives. - Oh no! (laughs) Oh.

- Oh. Oh, chill. Chill with that. Chill with that [bleep].

- Ugh! Ah! I can't! Ugh, Jesus, stop.

- Okay, you're thinking about it too much.

- This hurts me to watch. This is so cringy, I feel.

- (woman) Then we'll go viral. - (man) Yes.

- I love when old people stay hip.

- They're always trying to jump on trends,

and it just doesn't work with them. (laughs)

- (FBE) So, this trend features Drake's song, "In My Feelings"

from his recent album, "Scorpion."

- Heard of the album, heard of the challenge,

heard of the song.

- (FBE) So, we're gonna show you some of the song that inspired

the trend and see what you think. - I'm excited. I love this song.

- ♪ Trap, TrapMoneyBenny ♪ - TrapMoney.

- Every time I see him, I can only think of Degrassi.

- Jimmy! - Jimmy Brooks.

That's all he is to me. - (both chuckle)

- ♪ Kiki, do you love me? ♪ - But I wanna know, who's Kiki?

- Who's Kiki? (chuckles) I wanna know who Kiki is.

- God, just all Drake music has such a good beat,

and that's what I love. You can't not dance to this.

- See, this is definitely a Drake song.

- ♪ ...TrapMoneyBenny ♪ - That beat drop.

- Drake knows how to write a song. He knows how to make a beat.

He knows how to put out a damn slapper.

- ♪ Two bad bitches and we kissin' in the Wraith ♪

- Who's that? That sounds familiar.

- Ooh. Do I know this person?

- ♪ Code to the safe, code-code to the safe-safe ♪

♪ I show him how that neck work ♪ - See, this is not my type of music.

It's not my thing.

- ♪ 'Cause I want ya and I need ya ♪

- I like it. You know that they're gonna play it over and over again.

And then you're gonna get sick of it.

- I've never bought an album as fast as I did.

And I wasn't disappointed.

- (FBE) So, after listening to this song,

why do you think it would inspire a challenge like this?

- Well, I mean, it's really catchy.

And, I mean, I think seeing somebody famous doing something

like that kinda lets us be a part of it, too.

- I just wanna know who Kiki is.

I think that's what caught people's attention.

- It kind of makes you wanna get up and just dance

and do some really cool choreography to it.

Honestly, I'm working out moves in my head right now.

- Every Drake song always has that one line

that everyone just remembers and uses it all over Twitter,

Instagram, everywhere, and then it just becomes so hype.

- When someone like this, like Drake, releases a song

and it's good, people wanna

catch his attention as well... - Yeah.

- ...not only to show appreciation to him for the music that he's making,

but also to show, like, "Hey, look at me dancing to Drake's song."

- (FBE) Well, recently, Drake made history with 27 songs

on the singles chart at the same time.

- Which I'm not surpri-- I think I saw him post about that.

- (FBE) Currently, seven out of the 10 top 10 songs

on the Billboard Charts are from Drake...

- Wow. What the heck? - Who would've known Jimmy Brooks...

- (chuckles) You keep saying Jimmy Brooks.

- (FBE) ...beating out the Beatles's record

of five songs in the Billboard Top 10

in 1964. - No way!

He's doing something right, clearly.

- (FBE) Also set a new streaming record

with his latest album, "Scorpion," which brought in

over one billion streams globally in its first week.

- Oh my god! Dude, only Drake would be able to do that.

- (FBE) So, as college kids, you are what some would say

one of the primary demographic of Drake's music.

So, why do you think he is this big right now?

- He's not a musician anymore. He's a brand.

Hip hop influences culture to influence his hop,

and that's what Drake's doing.

- He does write a lot of relatable lyrics,

where it's like you listen to stuff like that,

and you're like, "Ah, dang. I remember a relationship like that."

- As college kids, he's been with us way back when,

like, middle school-- well, no, even younger.

And he just progressively-- He moves with our time,

and he just keeps it fresh.

- I think he appeals to the common of us

more than a lot of rappers do. - Yeah, 'cause I've seen a lot

of people that don't listen to rap listen to Drake.

- (FBE) So, at the time we're filming this episode,

Drake hasn't responded to the challenge.

- Excuse me? - There's always that anticipation

of him, you know, taking a part in it.

But once he does take a part into the challenge,

that's the cherry on top.

- (FBE) Do you think he likes the fact that the song has gone viral

as a challenge? Or do you think he feels

like it cheapens his music?

- I think it kinda could go both ways.

I mean, it does really promote his song for you to be like,

"I wanna hear the rest of it." But I think that just by

just listening to that little bit, it's kinda like, okay,

you don't wanna hear the rest of the song.

It does kinda cheapen it a little bit.

- I'm sure he loves it. This is right up his alley.

It's all marketing. It's all PR.

I don't think it cheapens it.

- He has to like it. They say any publicity

is good publicity. There are people--

I would've probably never heard of the song

if it weren't for this challenge.

- (FBE) Well, now that you know how the challenge works...

- Oh no. - (FBE) We're gonna have you

try out the #InMyFeelingsChallenge. - (laughs)

I should've expected this from the beginning.

- Can I do the challenge

with somebody else? With one of you guys?

- (FBE) I'll do it with you. - YAY!

- I can't! I'm so shook! I don't want to do this. (chuckles)

- ♪ Do you love me? ♪ ♪ Are you riding? ♪

- He's so broken-hearted.

- ♪ Do, do, do ♪

- ♪ Kiki, do you love me? ♪ ♪ Are you riding? ♪

- (giggles) - ♪ Kiki, do you love me? ♪

- (both sing along) ♪ Do you love me? ♪

- ♪ Are you riding? ♪ ♪ Say you'll never ever leave... ♪

♪ Do you love me? ♪ ♪ Are you riding? ♪

♪ Say you'll never ever leave from beside me ♪

- Ay. - ♪ 'Cause I want ya,

and I need ya ♪ ♪ Kiki, do you love me? ♪

♪ Are you riding? ♪ ♪ Say you'll never ever leave... ♪

- I think I got it, right?

- (sings along) ♪ Kiki, do you love me? ♪

- ♪ Are you riding? ♪ - Ayy. (giggles)

Ayy!

- ♪ Are you riding? ♪ ♪ Say you'll never ever leave