intensity, it's about consistency. You can't get into shape by going to the

gym for 9 hours – it won't work. But if you work out every single day for 20 minutes,

you will absolutely get into shape. Intensity is like going to the dentist – it's

fixed in time, we know exactly what date we're going, we know how long we're going to be

there, and we know that when we come out our teeth will feel smooth and look pearly, but

if that's all we do, all our teeth will fall out. In other words, intensity is not

enough. So we also know we're supposed to brush our teeth twice a day for 2 minutes

in the morning and 2 minutes in the evening. What does brushing your teeth for 2 minutes

do? Nothing. It does absolutely nothing. Unless you do it every single day. Can you leave

out a day? Sure! How many days can you leave out? I don't really know. How many times

do you have to brush your teeth before it works? I don't know that either. And this

is why companies don't do it. Because we like intensity. We like things that are fixed

in time and easily measured. We want to make leaders? What do we do? We have a company

off-site. We invite a whole bunch of speakers. Everybody gives the event an 8.5. Leaders!

No! No… We like intensity. How do we fix broken companies?

Reorg! New management! We can see the results. Layoffs! We love it. Look at the savings.

Yeah – in the short term. We love intensity for the simple reason it's easy to measure,

we can calculate the day, we can calculate the time, highly predictable.

But it's consistency that is the human part. What does it take to fall in love? Buy her

flowers. Remember her birthday. Important – but if that's all you do, it won't

work. It's the little things. Like when you wake up in the morning you say good morning

to her before you check your phone. When you get up to get yourself a drink, you bring

one back without asking if they even wanted one. Any one of those things, does nothing.

It's the accumulation of all of those things done over the course of time, repeatedly,

that means, one day someone will wake up and go, oh my god I love you. And it's the exact

same thing in a company. Which is we do these things repeatedly.

So instead of waiting for Charlie to show up at the meeting and he's running a few

minutes late and we're all just on our phones… Just waiting for Charlie… Just a few more

minutes... Oh Charlie's here. Good, let's start the meeting. Instead, we should have

no phones in conference rooms ever. Because you know what happens? We sit in the room

and we talk. I heard your mum's in hospital. Oh she's much better now, thanks for asking.

And that's called building relationships. What does it do? Nothing. It does nothing.

But if you do it on a regular basis over the course of time, what ends up happening is

you discover that you trust your colleagues, that you love your boss, that you believe

to the core of your being that if something is wrong, they will be there for you. What

starts to happen is you start to be willing to be vulnerable. Vulnerable doesn't mean

walking around crying – that's not what it means. Vulnerable means that I am willing

to raise my hand and say I made a mistake, I'm not qualified for the job that you gave

me, I don't know what I'm doing - without any fear that by revealing those things will

you be humiliated or fired – and here's the joke – it's good for business.