Name: 解釋者。使公司成功的5種力量 (The Explainer: The 5 Forces That Make Companies Successful)
Uploaded: 2021-01-14T08:21:53.000Z
Duration: 1 min 58 s
Description: 【看影片學英語】數萬部 YouTube 影片，搭配英漢字典即點即查，輕鬆掌握單字發音與用法，長久累積看電影不必再看字幕。

Most people think of business competition

as a tug of war between rivals, with each competing

But, according to Harvard Business School professor

Michael Porter, competition is more complex than that.

And profitability is defined by five competitive forces.

Let's start with your buyers, or customers,

who would always be happier to pay less and get more.

In the airline industry, price competition

is fierce, because so many travelers just

ideally like to be paid more and deliver less.

to raise prices or insist on other more favorable terms.

The toughest competitors may come from different industries.

For instance, Southwest Airlines challenged the industry

reducing costs and allowing it to offer better ticket deals.

Finally, you still have to fight your existing rivals,

and intense competition reduces everyone's profitability.

The major airlines have been in this position

for years, forcing them to defend increasingly

narrow profit margins with fees for exit row upgrades,

These five forces define every industry structure

Once you understand them, you can make better predictions

字幕列表影片播放

解釋者。使公司成功的5種力量 (The Explainer: The 5 Forces That Make Companies Successful)

intense

obvious

tough

structure