>> SOME FTOF THE THINGS INCLUDE OPTIONS WITH TAKING SELFIES AND

OPTIONS WITH TAKING SELFIES AND DOESN'T HAVE A FUTURISTIC

DOESN'T HAVE A FUTURISTIC OPERATION, THAT CREATED MIXED

OPERATION, THAT CREATED MIXED REVIEWS.

REVIEWS. HERE'S GADI SCHWARTZ.

HERE'S GADI SCHWARTZ. >> Reporter: FROM THE COMPANY

>> Reporter: FROM THE COMPANY THAT GAVE BIRTH TO THE iPHONE.

THAT GAVE BIRTH TO THE iPHONE. AND THE GENIUSES BEHIND THE MAC,

AND THE GENIUSES BEHIND THE MAC, IPAD AND INNOVATIONS THAT HAVE

IPAD AND INNOVATIONS THAT HAVE DEFINED OUR TECH, THE SLOW

DEFINED OUR TECH, THE SLOW MOTION SELFIE.

MOTION SELFIE. >> WE WANT THIS TO INSPIRE YOU

>> WE WANT THIS TO INSPIRE YOU TO GO TAKE SOME AWESOME

TO GO TAKE SOME AWESOME SLOW-FIES.

SLOW-FIES. >> Reporter: THEY HAVE BECOME

>> Reporter: THEY HAVE BECOME FODDER ON SOCIAL MEDIA.

FODDER ON SOCIAL MEDIA. >> Reporter: APPLE SAYS IT TAKES

>> Reporter: APPLE SAYS IT TAKES SUCH CLEAR SELFIES, YOU'LL FIND

SUCH CLEAR SELFIES, YOU'LL FIND CHINS YOU NEVER KNEW YOU HAD.

CHINS YOU NEVER KNEW YOU HAD. >> THERE IS ONE MORE THING.

>> THERE IS ONE MORE THING. >> Reporter: BHU INDUSTRY

>> Reporter: BHU INDUSTRY INSIDERS SAY BEHIND THE MEMES,

INSIDERS SAY BEHIND THE MEMES, APPLE IS BREAKING BARRIERS AND

APPLE IS BREAKING BARRIERS AND COULD BREAK GROUND WITH APPLE TV

COULD BREAK GROUND WITH APPLE TV PLUS.

PLUS. >> IT IS JUST $4.99 PER MONTH.

>> IT IS JUST $4.99 PER MONTH. >> Reporter: APPLE LOOKING TO

>> Reporter: APPLE LOOKING TO TAKE A BITE OUT OF GIANTS LIKE

TAKE A BITE OUT OF GIANTS LIKE NETFLIX, HULU AND HBO AS THEIR

NETFLIX, HULU AND HBO AS THEIR STREAMING SERVICE BECOMES THE

STREAMING SERVICE BECOMES THE CHEAPEST ON THE MARKET SO FAR,

CHEAPEST ON THE MARKET SO FAR, AND FREE IF YOU BUY A NEW APPLE

AND FREE IF YOU BUY A NEW APPLE PRODUCT LIKE iPHONE OR iPAD,

PRODUCT LIKE iPHONE OR iPAD, HOME TO HIGHLY ANTICIPATED SHOWS

HOME TO HIGHLY ANTICIPATED SHOWS WITH BIG NAMES WITH THIS "GAME

WITH BIG NAMES WITH THIS "GAME OF THRONES" AND BIRD BOX.

OF THRONES" AND BIRD BOX. >> BRINGING YOU THE BEST

>> BRINGING YOU THE BEST ORIGINAL STORIES FROM THE MOST

ORIGINAL STORIES FROM THE MOST CREATIVE MINDS IN TELEVISION AND

CREATIVE MINDS IN TELEVISION AND FILM.

FILM. >> Reporter: AND FOR THE FIRST

>> Reporter: AND FOR THE FIRST TIME IN YEARS, APPLE RESPONDING

TIME IN YEARS, APPLE RESPONDING TO A CALL FOR CHEAPER PHONES BY

TO A CALL FOR CHEAPER PHONES BY SLASHING THE STARTING PRICE OF

SLASHING THE STARTING PRICE OF THE LATEST iPHONE BY 699, WITH

THE LATEST iPHONE BY 699, WITH NIGHT MODE.

NIGHT MODE. >> HERE'S AN IMAGE WITH NIGHT

>> HERE'S AN IMAGE WITH NIGHT MODE TURNED OFF.

MODE TURNED OFF. HERE IT IS WITH NIGHT MODE

HERE IT IS WITH NIGHT MODE TURNED ON.

TURNED ON. >> Reporter: OTHER TECH

>> Reporter: OTHER TECH COMPANIES ARE LOOKING TO SHAKE

COMPANIES ARE LOOKING TO SHAKE APPLE TO ITS CORE, ALREADY

APPLE TO ITS CORE, ALREADY OFFERING PHONES CAPABLE OF EVEN

OFFERING PHONES CAPABLE OF EVEN FASTER INTERNET SPEEDS, AS

FASTER INTERNET SPEEDS, AS CRITICS WONDER IF ADDING YET