from the YouTube channel Video Creators

大家好 我是 Tim Schmoyer

where we are all about helping you grow your YouTube audience

我的 YouTube 頻道 叫做 Video Creators

so you can spread a message that reaches people

我將教你如何吸引更多 YouTube 觀眾

and changes their lives.

讓你傳達的訊息有效觸及觀眾

And I'm here at VidCon today

甚至改變他們的生活

to give you three quick tips that'll help you grow your channel.

在 VidCon 大會現場

Tip #1 is to make sure you pay attention to your traffic sources.

我要分享三個小秘訣 幫助你推動頻道成長

I like seeing where people are coming from to find my videos

[第 1 個秘訣]

and I want to know, where's my most valuable viewer coming from?

第 1 個秘訣是留意你的流量來源

And so if it's coming from suggested

我會想知道觀眾 在什麼地方找到我的影片

I want to know which videos are suggesting traffic

還有我最重要的觀眾來自哪些地區

sending people to my video

如果是透過建議的影片

so I can get better ideas of maybe other types of content

我想知道 是哪些建議影片帶動了流量

that my audience might be interested in.

也就是將觀眾帶往我的影片

The second thing I pay attention to is real-time analytics

這樣我才能瞭解觀眾可能會喜歡 哪些其他類型的內容

because I want to see if an older video on my channel starts to pop

[第 2 個秘訣]

and really starts to get momentum

第二件事 我會留意即時數據分析

I want to be able to quickly make a part two or a follow-up to that video

因為我想知道自己頻道上的 舊影片是否開始吸引觀眾目光

so that the new people who are finding my channel on that older video

展露鋒芒

have a next natural video that they want to watch

我會想快速製作該影片的續集或後續內容

to further increase watch time and the viewing session on my channel

讓新觀眾在我的頻道上 看到這部舊影片時

and really get them pulled in to what my content's all about.

可以接著觀看後續的系列影片

The third thing to really pay attention to in my analytics

進一步增加頻道的觀看時間

is the graph that goes from impressions to click-through rate to watch time.

並讓觀眾真正瞭解我的內容

And what that helps me understand is

[第 3 個秘訣]

if there's a decent amount of impressions and click-throughs

第三件必須仔細留意的 就是數據分析統計資料中

but the watch time's really low

顯示曝光次數 點擊率和觀看時間等資訊的圖表

then I think, "maybe my title and thumbnail are not setting an accurate representation

這些圖表能幫助我瞭解

"and not pitching this to what my content's about."

我的影片是否獲得充足的曝光次數和點閱率

So, maybe I can make a more accurate title and thumbnail

但如果觀看時間非常短

that sets a more accurate expectation

我會想 「也許標題和縮圖沒有真正傳達影片主題」

so when they click and watch, they actually stay and watch the full video.

「也沒有正確呈現我的內容」

If you want more amazing tips on how to grow your channel

所以我應該製作 更符合觀眾期待的影片標題和縮圖

subscribe right here to the YouTube Creators' channel.

之後當觀眾點閱影片時 會願意看完整部影片

Also, you can check out my channel, at YouTube.com/VideoCreators

如果想要學習更多 推動頻道成長的妙方

for more tips and advice on these ideas as well.

歡迎訂閱 YouTube 創作者頻道

See you there.

也歡迎瀏覽我的頻道 YouTube.com/VideoCreators