game changer. Okay. Let's take a look at the note here. A game changer is an event,

idea or new situation which causes a significant change in the state of a

situation. So it probably changed it to go in a completely different direction. Then

we say something is a game changer. The phrase is most often used in business or

politics now. Although, really it became more famous in sports. Okay. So let's

continue here. The origin may have appeared as early as the 1930s when

there were some attempts about changing the rules of the game of bridge. You know,

the card game. Those that were in favor of change were referred to as the

game changers. So this is where the term kind of came into use. Originally. There

were a number of events in which sports writers started to use this term,

especially in the 1980s and 1990s to refer to something that changed the

momentum and the results of games. So something, something happened. A

significant event happened in the game and suddenly you know, it looked like

this team was winning and now that team was winning. And it just completely

changed the whole feeling of the game and the results just went in a different

direction then. So we often say something is a game changer. So it did really work

its way into sports. The business world picked up the term from sports in the

1980s and it naturally worked its way into politics. Okay. Let's continue.The

phrase was commonly used during the 2008 political campaign of Obama versus McCain.

McCain , John McCain probably you know, we even heard it when even before that

when Obama was going against Hillary Clinton. That was a very competitive

contest just to see who was going to be the Democrat candidate at that time.

And you often heard about like this or that could be a game-changer. This or

that even though this may be a little important but it's not really a

game-changer. So this term was thrown around a lot at that time. It was often

mentioned if something could be a game-changer. After the Republican

primary (convention) you know, of Sarah Palin first came on the scene. And she did really,

really well to begin when she made some speeches and she impressed a lot of

people. And people were starting to have some question marks about Obama at that

time. And that for a very short time was kind of a game changer for a couple of

weeks. And it was the only time during that time that that McCain, John

McCain actually went ahead in the polls for you know, probably a couple of weeks

that's it. Then the media went on attack against Sarah Palin and a very serious one. It

was a very obvious one and then the financial crisis hit the banking ... More

banks went down and that was probably it. That was the final game changer. So you

had a game changer one way going in the Republican;s favor they went ahead for a

few weeks and then between the attacks of on Sarah Palin and the financial

crash hitting that was it. That was clearly another game changer. That was

not recoverable. So Obama easily sailed in to win that election at that time. But

it was very often used during the 2008 campaign. You often hear... you often heard

about game changers at that time. Okay. Anyway, we just got a couple of examples

here. That new product could be a game changer for our market share. So this

could be a company. Maybe you know, they're competing with other companies

But maybe they came out with some new invention or a new kind of product that

could really steal market share away from another company. So this new product

by itself could be a game changer. Okay. Or number two here. Signing that

superstar ball player could be a game-changer. He is just the

player we need to become more competitive. Yeah. So maybe a team could

have a little bit of a chance but they needed some like superstar home run

hitter or a great pitcher, and just acquiring this one player could be just

the right player. You know to, to bring the team around. Or you know one player

won't do it all but one player could make a significant difference. And you

know suddenly change the situation. In that sense, it could be a game changer

Okay. Anyway I hope you got it. I hope it was clear. Thank you for your time. Bye-bye.