can get you more views.

嗨，歡迎來到這堂大師課程

I'm Anshul, a creator from India, and I have a channel, Logical Baniya

我將教你用資訊卡、播放清單 和結束畫面累積更多觀看次數

where I create animated, story-based, educational content.

我是印度創作者 Anshul 我的頻道叫做「Logical Baniya」

In the first episode we saw how to smartly use Playlists

我在 YouTube 上以動畫故事 製作教育內容

to improve overall channel performance.

在第一集 我們介紹了如何善用播放清單

Today we will see how to smartly use Cards and End Screens

來提高頻道的整體成效

to improve channel performance.

今天我們會說明 如何善用資訊卡及結束畫面

For those of you who don't know

來提高頻道的成效

Cards are the interactive elements you see in the YouTube videos

[大師課程：使用資訊卡和結束畫面]

and End Screens are the pieces of content that you add at the end of your video.

讓我先來做個說明

Let's start with End Screens first.

資訊卡是 YouTube 影片的一種互動元素

End Screens are something which you add to the end of your video

而結束畫面則是在影片結尾加入的內容

to encourage viewers to subscribe

[結束畫面]

or recommend them your other videos or playlists.

讓我們先來看結束畫面

You can choose any of the templates from below.

你可以在影片結尾加入結束畫面

Either you can choose a "2-video" template or a "subscribe or a video" template.

來鼓勵觀眾訂閱頻道

Once you've selected it, add a video or a playlist to it.

或推薦其他影片或播放清單

I personally love End Screens

下方提供許多範本

because they are seen by users who have actually seen my entire video.

你可以選擇「雙影片」 或「訂閱或影片」範本

That means they're interested in my content and my channel.

選好之後 就可以新增影片或播放清單

Why would you let them go away to some other video

我個人非常喜歡結束畫面

when you can actually add a video to the End Screen

因為只有將我的影片 完整看完的觀眾才會看見結束畫面

and have a higher possibility of a viewer clicking it

這代表了他們對我的影片內容和頻道感興趣

and watching one of your other videos?

既然你能在結束畫面放上影片

See this:

而觀眾又很有可能 點擊和觀看這些影片

I have close to 5% of my views only through End Screens.

為什麼不把握機會，留住這些觀眾呢？

I have close to 8,000,000 views per month, and 5% of them through End Screens.

來看一下

So that's 400,000 views.

我的影片觀看次數中 有將近 5% 來自於結束畫面

That's the power of End Screens.

我的每月觀看次數約有 800 萬次 其中 5% 來自結束畫面

One thing: always remember to add an additional few seconds

等於是 40 萬次

at the end of the video for End Screens.

這就是結束畫面的強大力量

And make it interesting, otherwise the viewer will go away.

提醒你，記得在影片結尾處 留幾秒鐘的空間

Along with videos, you can also add playlists in the End Screen.

讓結束畫面能充分發揮效用

I personally prefer using playlists in the End Screens

內容要有趣，否則留不住觀眾

because with playlists

除了影片之外 你也可以將播放清單放到結束畫面中

the average number of videos watched is 1.35x higher.

我個人比較喜歡 在結束畫面中加入播放清單

That means if a user is watching my video in a playlist

因為透過播放清單

he or she watches more than 1 video.

平均觀看的影片數量增加了 1.35 倍

Let's see what Cards are now.

這表示如果某位使用者 觀看我播放清單中的影片

I generally use 3 types of Cards: Polls, Video or Playlist, and Links.

他們就有可能再看其他影片

Polls can help you to get more user engagement.

[資訊卡]

I create polls of puzzles, and use options to get user responses.

接著我們來看資訊卡

You can also create polls to get user preferences and feedback

我多半使用 3 種資訊卡： 意見調查、影片或播放清單、連結

for your videos or your channel.

意見調查能幫助你提高使用者參與度

Video or Playlist Cards.

我製作了解謎意見調查 並透過選項統計使用者的回答

When talking about a topic or a story you have explained in a previous video

你也可以利用意見調查

you can use Cards to reference that video.

來收集使用者對影片或頻道的意見回饋

Links: I create games as well

下一個是 影片或播放清單資訊卡

so sometimes I use Links to redirect viewers to my games.

當你提到 先前影片中說過的主題或故事時

To conclude, to get the best out of these features

你可以使用資訊卡來連結至該影片

you will need to analyze how you can use these features on your videos.

再來是連結

For Cards, I started with Polls first

我也會製作遊戲類內容

to teach my audience about the Cards' location

因此有時我會使用連結 將觀眾帶往我製作的遊戲

and then moved toward Videos.

總之，為了讓 這些功能發揮最大效益

For End Screens, I always prefer to use Playlists there.

你必須思考如何 在影片中融入這些功能

Feel free to comment with what strategy works for you

資訊卡方面，我會從意見調查著手 讓觀眾先瞭解資訊卡的位置

and don't forget to like the video and subscribe to the YouTube Creators channel.

接著再使用影片資訊卡

Thank you and bye-bye!

至於結束畫面 我一律都使用播放清單