However, they'reundernoobligationtoprovethatit's thatingredientitselfthatiscausingthemoisturizingproperties, orsomethingverybasicasglycerin, whichisfoundinmostmoisturizers.
Productclaimsdon't necessarilyhavetostackupinsuch a necessarilyrigorousway.
Whenitcomestoanti-agingpromises, it's a verygrayarea.
A numberofthesecompaniespromisepeoplethattheywillactuallyreverseaging, theywillactuallymakepeoplelookyouthfulagainsimplybyjustallowing a clinicalpopulationtotestyourproduct.
There's a greatdealofsmokeandmirrorsatthatstage, because, inreality, wecanactuallysaywithconfidencethatmostoftheseclinicalstudiesarenottobetrusted.
Whenitcomestopurchasing a veryexpensiveproduct, mostlikelyabout 60% to 70% ofthepricethatwemightbepayingisrelatedtothecostofthemanufacturertoproduceandpackagethecream, ratherthantheactualproduct.
Butthedesiretoretainyouthfullooksisnothingnew.
Cleopatraisthoughttohavetakendailybathsindonkeymilkforitsacidicproperties, whilewomenoftheFrenchcourtwouldpouragedwineontheirfaces, a processwhichisnowrecognizedashavingexfoliatingbenefits.
But a blitzofbeautyadvertsinmid-20th-centurymagazinesthatdemonizedwomenforhavingso-called "middle-agedskin" wasthecatalystfor a nowboominganti-agingindustry.
Theanti-agingmarketisexpectedtoexceed $216 billionbytheendof 2021, but a largepartofthatincludescosmeticproceduressuchasBotoxandface-lifts, arguablyanextremeanswertoournaturalagingprocess.
I feellike I'm seeing a lotofyoungwomenintheirmid-20s thatareworriedaboutskinaging.
Wearecurrentlylivingin a societythatissofocusedonoutwardsaesthetics.
So I thinkthereisalso a drivingneedforpeoplemoreinterestedinthingslikelasersurgeryorinjectableslikeBotoxorfillerfrom a much, muchyoungeragethanwe'veseenbefore.