NOW IT'S TAKING A DIFFERENT APPROACH TO HOW IT TREATS THESE

DIFFERENT APPROACH TO HOW IT TREATS THESE GIANTS FROM THE DEEP.

HOW IT TREATS THESE GIANTS FROM THE DEEP. KERRY SANDERS

GIANTS FROM THE DEEP. KERRY SANDERS EXPLAINS.

KERRY SANDERS EXPLAINS. >> Reporter: THE

EXPLAINS. >> Reporter: THE KILLER WHALE SHOW WAS

>> Reporter: THE KILLER WHALE SHOW WAS ONCE ALL ABOUT THE

KILLER WHALE SHOW WAS ONCE ALL ABOUT THE SPECTACLE.

ONCE ALL ABOUT THE SPECTACLE. BUT,000 -- NOW --

SPECTACLE. BUT,000 -- NOW -- >> R50I9 NOW SEA WORLD

BUT,000 -- NOW -- >> R50I9 NOW SEA WORLD IS AT A POINT WHERE WE

>> R50I9 NOW SEA WORLD IS AT A POINT WHERE WE ARE EVOLVING OUR

IS AT A POINT WHERE WE ARE EVOLVING OUR KILLER WHALE

ARE EVOLVING OUR KILLER WHALE PRESENTATIONS TO MORE

KILLER WHALE PRESENTATIONS TO MORE CLOSELY REFLECT OUR

PRESENTATIONS TO MORE CLOSELY REFLECT OUR CONSERVATION MISSION.

CLOSELY REFLECT OUR CONSERVATION MISSION. >> Reporter: ALMOST A

CONSERVATION MISSION. >> Reporter: ALMOST A DECADE AFTER A SEA

>> Reporter: ALMOST A DECADE AFTER A SEA WORLD TRAINER WAS

DECADE AFTER A SEA WORLD TRAINER WAS KILLED BY AN ORCA AND

WORLD TRAINER WAS KILLED BY AN ORCA AND THEN THE WIDELY VIEWED

KILLED BY AN ORCA AND THEN THE WIDELY VIEWED DOCUMENTARY "BLACK

THEN THE WIDELY VIEWED DOCUMENTARY "BLACK FISH" THAT CHALLENGED

DOCUMENTARY "BLACK FISH" THAT CHALLENGED THE PRACTICE OF USING

FISH" THAT CHALLENGED THE PRACTICE OF USING CAPTURED ORCAS AND

THE PRACTICE OF USING CAPTURED ORCAS AND OTHERS BRED IN

CAPTURED ORCAS AND OTHERS BRED IN CAPTIVITY SIMPLY FOR

OTHERS BRED IN CAPTIVITY SIMPLY FOR ENTERTAINMENT.

CAPTIVITY SIMPLY FOR ENTERTAINMENT. >> DID "BLACKFISH"

ENTERTAINMENT. >> DID "BLACKFISH" FORCE TO YOU REALIZE

>> DID "BLACKFISH" FORCE TO YOU REALIZE IT'S TIME TO SHIFT?

FORCE TO YOU REALIZE IT'S TIME TO SHIFT? >> I THINK "BLACKFISH"

IT'S TIME TO SHIFT? >> I THINK "BLACKFISH" WAS A POIGNANT MOMENT

>> I THINK "BLACKFISH" WAS A POIGNANT MOMENT IN OUR COMPANY'S

WAS A POIGNANT MOMENT IN OUR COMPANY'S HISTORY FOR SURE.

IN OUR COMPANY'S HISTORY FOR SURE. >> Reporter: SEA WORLD

HISTORY FOR SURE. >> Reporter: SEA WORLD SAYS THEY'RE CHANGING

>> Reporter: SEA WORLD SAYS THEY'RE CHANGING THE KILLER WHALE

SAYS THEY'RE CHANGING THE KILLER WHALE DISPLAYS AT EACH OF

THE KILLER WHALE DISPLAYS AT EACH OF THEIR PARKS, SAN

DISPLAYS AT EACH OF THEIR PARKS, SAN DIEGO, SAN ANTONIO,

THEIR PARKS, SAN DIEGO, SAN ANTONIO, AND NOW ORLANDO, TO BE

DIEGO, SAN ANTONIO, AND NOW ORLANDO, TO BE LESS ABOUT MUSIC,

AND NOW ORLANDO, TO BE LESS ABOUT MUSIC, TRICKS, AND DANCING --

LESS ABOUT MUSIC, TRICKS, AND DANCING -- >> ALONG THE INSIDE OF

TRICKS, AND DANCING -- >> ALONG THE INSIDE OF THEIR --

>> ALONG THE INSIDE OF THEIR -- >> Reporter: -- AND

THEIR -- >> Reporter: -- AND MORE ABOUT EDUCATION.

>> Reporter: -- AND MORE ABOUT EDUCATION. MORGAN RICKEY WORKS

MORE ABOUT EDUCATION. MORGAN RICKEY WORKS WITH THE WHALES.

MORGAN RICKEY WORKS WITH THE WHALES. >> WE'RE DEFINITELY

WITH THE WHALES. >> WE'RE DEFINITELY STILL GOING TO HAVE

>> WE'RE DEFINITELY STILL GOING TO HAVE THE WILD BEHAVIORS.

STILL GOING TO HAVE THE WILD BEHAVIORS. BUT WHAT WE'RE DOING

THE WILD BEHAVIORS. BUT WHAT WE'RE DOING IS WE'RE EXPLAINING

BUT WHAT WE'RE DOING IS WE'RE EXPLAINING THE WHY.

IS WE'RE EXPLAINING THE WHY. >> Reporter: BUT

THE WHY. >> Reporter: BUT CRITICS ARGUE THE

>> Reporter: BUT CRITICS ARGUE THE WHALES DO NOT BELONG

CRITICS ARGUE THE WHALES DO NOT BELONG IN CAPTIVITY.

WHALES DO NOT BELONG IN CAPTIVITY. >> CAPTIVITY CAUSES

IN CAPTIVITY. >> CAPTIVITY CAUSES EMOTIONAL, MENTAL

>> CAPTIVITY CAUSES EMOTIONAL, MENTAL PROBLEMS, AND ALSO

EMOTIONAL, MENTAL PROBLEMS, AND ALSO PHYSICAL PROBLEMS.

PROBLEMS, AND ALSO PHYSICAL PROBLEMS. >> Reporter: PHYSICAL

PHYSICAL PROBLEMS. >> Reporter: PHYSICAL PROBLEMS LIKE DROOPY

>> Reporter: PHYSICAL PROBLEMS LIKE DROOPY DORSAL FINS FROM

PROBLEMS LIKE DROOPY DORSAL FINS FROM SPENDING TOO MUCH TIME

DORSAL FINS FROM SPENDING TOO MUCH TIME AT THE SURFACE AND

SPENDING TOO MUCH TIME AT THE SURFACE AND MENTAL PROBLEMS LIKE

AT THE SURFACE AND MENTAL PROBLEMS LIKE BOREDOM.

MENTAL PROBLEMS LIKE BOREDOM. >> THEY ARE

BOREDOM. >> THEY ARE INTELLIGENT.

>> THEY ARE INTELLIGENT. SO WHEN THEY ARE IN A

INTELLIGENT. SO WHEN THEY ARE IN A BOX IT'S BORING.

SO WHEN THEY ARE IN A BOX IT'S BORING. >> Reporter: AND THIS

BOX IT'S BORING. >> Reporter: AND THIS YEAR TRIP ADVISOR,

>> Reporter: AND THIS YEAR TRIP ADVISOR, VIRGIN ATLANTIC, AND

YEAR TRIP ADVISOR, VIRGIN ATLANTIC, AND BRITISH AIRWAYS

VIRGIN ATLANTIC, AND BRITISH AIRWAYS HOLIDAYS ANNOUNCED

BRITISH AIRWAYS HOLIDAYS ANNOUNCED THEY WILL NO LONGER

HOLIDAYS ANNOUNCED THEY WILL NO LONGER SELL TICKETS TO SEA

THEY WILL NO LONGER SELL TICKETS TO SEA WORLD, REFLECTING

SELL TICKETS TO SEA WORLD, REFLECTING CHANGING ATTITUDES

WORLD, REFLECTING CHANGING ATTITUDES ABOUT WILD ANIMALS IN

CHANGING ATTITUDES ABOUT WILD ANIMALS IN CAPTIVITY.

ABOUT WILD ANIMALS IN CAPTIVITY. >> EVENTUALLY, KILLER

CAPTIVITY. >> EVENTUALLY, KILLER WHALES WON'T BE IN OUR

>> EVENTUALLY, KILLER WHALES WON'T BE IN OUR PARKS AT SEA WORLD.

WHALES WON'T BE IN OUR PARKS AT SEA WORLD. >> Reporter: SEA WORLD

PARKS AT SEA WORLD. >> Reporter: SEA WORLD MADE THE COMMITMENT TO

>> Reporter: SEA WORLD MADE THE COMMITMENT TO STOP THE ORCA BREEDING

MADE THE COMMITMENT TO STOP THE ORCA BREEDING PROGRAM IN 2016, AND

STOP THE ORCA BREEDING PROGRAM IN 2016, AND FOR THIS LAST

PROGRAM IN 2016, AND FOR THIS LAST GENERATION OF WHALES A

FOR THIS LAST GENERATION OF WHALES A NEW ENVIRONMENT.

GENERATION OF WHALES A NEW ENVIRONMENT. STRIPED BASS WHERE

NEW ENVIRONMENT. STRIPED BASS WHERE ONCE ONLY ORCAS LIVED.

STRIPED BASS WHERE ONCE ONLY ORCAS LIVED. >> AND IF THE WHALE

ONCE ONLY ORCAS LIVED. >> AND IF THE WHALE EATS A FISH IN FRONT

>> AND IF THE WHALE EATS A FISH IN FRONT OF A CHILD?

EATS A FISH IN FRONT OF A CHILD? >> IF THE WHALE EATS A

OF A CHILD? >> IF THE WHALE EATS A FISH, IT'S THE CIRCLE

>> IF THE WHALE EATS A FISH, IT'S THE CIRCLE OF LIFE.

FISH, IT'S THE CIRCLE OF LIFE. >> DOWN BELOW IS

OF LIFE. >> DOWN BELOW IS KATINA.

>> DOWN BELOW IS KATINA. >> Reporter: CAPTIVE

KATINA. >> Reporter: CAPTIVE ORCAS BECOMING LESS