Theyworklikethis: anadon a sitewillgiveyou a cookie.
Then, ifyougoto a differentsitethatusesthesameadserver, itcanmatchthatthird-partycookieandlearnmoreaboutyou. Asyouvisitmorewebsites, morewebsites, theinformationassociatedwiththatcookiegrows, sonetworkscanbuildprofilesofpeopleandservemoretargetedmorerelevantadsbasedonthosecookies.
So, whenyouputanitemin a shoppingcartonAmazon, butdon't buyit, thenlaterseebanneradsfromthesameproducton a totallydifferentsite, that's a third-partycookie.