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  • PROFESSOR ROBERT SHILLER: OK.

  • Welcome to Economics 252.

  • This is Financial Markets, and I'm Robert Shiller.

  • This is a course for undergraduates.

  • It doesn't presume any prerequisites except the basic

  • Intro Econ [Introductory Economics]

  • prerequisite.

  • It's about --

  • well, the title of the course is Financial Markets.

  • By putting "markets" in the title of the course, I'm

  • trying to indicate that it's down to earth, it's about the

  • real world, and, well, to me it connotes that this is about

  • what we do with our lives.

  • It's about our society.

  • So, you might imagine it's a course about trading since it

  • says "markets," but it's more general than that.

  • Finance, I believe, is, as it says in the course

  • description, a pillar of civilized society.

  • It's the structure through which we do things, at least

  • on a large scale of things.

  • It's about allocating resources through space and

  • time, our limited resources that we have in our world.

  • It's about incentivizing people to

  • do productive things.

  • It's about sponsoring ventures that bring together a lot of

  • people and making sure that people are fairly treated,

  • that they contribute constructively and that they

  • get a return for doing that.

  • And it's about managing risks, that anything that we do in

  • life is uncertain.

  • Anything big or important that we do is uncertain.

  • And to me that's what financial markets is about.

  • To me, this is a course that will have a philosophical

  • underpinning, but at the same time will be

  • very focused on details.

  • I'm fascinated by the details about how things work.

  • It can be boring, and I hope I'm not boring in this course,

  • but it's in the details that things happen.

  • So, I want to talk about particular institutions, and

  • I'm interpreting finance broadly in this course.

  • I want to talk about banking, insurance.

  • Sometimes people don't include insurance as part of finance,

  • but I don't see why not, so we'll include it.

  • It's about securities, about futures markets, about

  • derivatives markets, and it's going to be

  • about financial crises.

  • And it's also about the future.

  • I like to try to think about the future, although

  • it's hard to do so.

  • Where are we going?

  • This course will have a U.S. bias since we live in the

  • United States.

  • I know the U.S. better than any other country, but at the

  • same time, I recognize that many of you, or even most of

  • you, will work outside the U.S., and so it's important

  • that we have a world perspective, which is

  • something I will try my utmost to incorporate in this course.

  • The world perspective also particularly matters since we

  • have other viewers for this course besides those

  • people in this room.

  • This course is one of a couple dozen courses that Yale

  • University is offering free to the world as

  • part of Open Yale.

  • And that means there's a cameraman back

  • there if you've noticed.

  • That's Dan Cody filming the course.

  • And it will be eventually posted on the internet and it

  • will be available through Open Yale, and then by

  • proliferation, you'll find it on many

  • other websites as well.

  • This is the second time this course has been

  • filmed for Open Yale.

  • The first time was in 2008, three years ago.

  • And I'm very pleased to report that I have a lot of people in

  • every imaginable country who have watched these lectures.

  • And I get emails from them, so I know that they're out there.

  • But I thought that this course needs updating, probably more

  • than any course on Open Yale.

  • You know, a course in physics only has to be updated for the

  • last three years of research in physics, and it's probably

  • not a big thing for an undergraduate course.

  • But finance really has to be updated, I think, because it's

  • going through such turmoil and change right now.

  • We've had the worst financial crisis since the Great

  • Depression, and it's been a worldwide crisis.

  • And governments around the world are working on changing

  • our financial institutions.

  • We have organizations of governments, notably the G-20,

  • which is very involved in finance.

  • It's one of the top items on their agenda for international

  • cooperation, it's changing our financial markets.

  • So, I think that that's another reason why I want to

  • try to keep as international a focus as I'm good at doing in

  • this course.

  • But I hope that those of you who are in this room are not

  • disturbed by the camera and feel you can ask questions.

  • You don't have to be on camera.

  • I think I'm just being filmed.

  • So, that's where we are.

  • Now, I wanted to put this in a little bit broader context.

  • The other major finance course that we have here at Yale is

  • Economics 251 and it's taught by Professor John Geanakoplos,

  • who is a mathematical economist and also a

  • practitioner.

  • He's research director for Ellington Capital.

  • So, he's somewhat like me in that he's interested both in

  • theory and practice.

  • But his course is definitely more theoretical and

  • mathematical than mine.

  • His is entitled "Financial Theory." And I can read some

  • of the topics that --

  • and his course also will appear on Open Yale shortly.

  • You can take the whole course.

  • But I don't know -- it's not up at this moment.

  • It will be up in a matter of months.

  • So, I encourage you, if you want to, to take

  • Open Yale Econ 251.

  • But the things that he talks about in that course, if you

  • read the topics in this course you'll see that they're more

  • mathematical and technical than mine.

  • He talks about ''Utilities, Endowments and How It Leads to

  • Equilibrium,'' ''Assets and Time,'' ''The Mathematical

  • Theory of Bond Pricing,'' ''Dynamic Present Value,''

  • ''Social Security and the Overlapping Generations

  • Model,'' ''Uncertainty and Hedging.''

  • I'm quoting his titles.

  • ''State Pricing.'' That's kind of an abstract theory.

  • We talk about the price of a state of nature.

  • I won't explain that.

  • He talks in some length about the ''Theory of Risk'' and the

  • ''Capital Asset Pricing Model,'' and about the

  • ''Leverage Cycle,'' which is relevant to our crises.

  • So, I recommend you take Econ 251, but I don't

  • expect you to take it.

  • This course is self-contained.

  • And I'm going to keep mathematics to the minimum in

  • these lectures.

  • But the idea here is that we can't avoid it completely.

  • I personally am mathematically inclined, too, but I'm

  • understanding that we have divided our subject matter.

  • So, John Geanakoplos is doing the math and the theory, and

  • I'm doing the real world.

  • It's not a complete division like that, but it's

  • something like that.

  • So, I'm going to stay to that.

  • I'm going to talk more about institutions and history than

  • about mathematics.

  • Since I know that most of you or many of you will not take

  • Economics 251, what we are doing is, I'll give a little

  • indication of the mathematical principles, more intuitive,

  • and we have review sessions with our teaching assistants.

  • We plan to have six of those.

  • And those will be on a Friday in this room.

  • And they won't be on Open Yale.

  • Those will cover the theory, and it will be like a short

  • form of Geanakoplos' course.

  • And then we'll have problem sets.

  • And there will be six problems sets, one for

  • each of those sessions.

  • So, there will be some math in this course.

  • I wanted to talk about the purpose of this course, to

  • clarify it.

  • One thing is, what do I imagine you're going to do

  • with this course?

  • Well, first of all, I pride myself that I think I teach --

  • if I might boast for a minute --

  • I think I teach one of the most useful

  • courses in Yale College.

  • At least that's the way I think about it.

  • Because this course really prepares you to do

  • things in the world.

  • By the way, I've been teaching this course now for 25 years.

  • I first taught it in the fall of 1985.

  • Now I don't know if that's depressing or not.

  • To me, it's great.

  • I like to be able to keep moving ahead.

  • I wonder what my 1985 course looked like?

  • Unfortunately, they didn't do Open Yale and I can't go back

  • and look at it.

  • But I think I've gotten more philosophical and maybe more

  • real world oriented as time has gone by.

  • But the excitement I have is when I go up --

  • I give a lot of public talks, and it's often on Wall Street.

  • And when I do one on Wall Street, I like to ask people

  • for a show of hands.

  • How many of you were in my Economics 252 class?

  • And I typically get one or two at least who raise their hand.

  • So, that's a source of pride to me, that I was involved in

  • the beginning of their careers.

  • And I hope I instilled some kind of moral sense

  • to what they do.

  • But I should say I don't think that most of you will go into

  • finance, because I think that most of

  • you have other purposes.

  • What does it mean to go into finance?

  • Well, it sounds like that means you would be listed as

  • someone who is very focused on finance.

  • But I think everyone should know finance.

  • This should be a required course, actually, at Yale

  • College, because finance is so fundamental to what we do and

  • the structure of our lives that I don't see how you can

  • avoid doing finance if you want to do

  • something big and important.

  • Maybe you don't want to do that either, so you might want

  • to become a hermit and then you don't need finance.

  • But to me I like to think that many of you have a sense of

  • purpose in life.

  • I should say --

  • that sounded funny, didn't it?

  • But what I'm saying is your purpose is not to make money.

  • And this is one thing about finance that bothers me, is

  • that people think that it's a field for money-grubbing

  • people who just want to go out and make money.

  • And I don't think so.

  • I think it's a technology for doing things, and you don't

  • want to be mystified by it.

  • When someone talks some financial jargon, you don't

  • want to say, I don't have a clue what that's about,

  • because what that's about is how we make things happen.

  • And so, I hope that you have other purposes in life besides

  • finance, even those of you who go into finance.

  • But the question is whether this is a vocational course.

  • Here at Yale College there has been a long tradition that we

  • are not a vocational school --

  • I suppose you know that --

  • that Yale is a liberal arts [college]

  • --

  • we teach you the arts and sciences.

  • I actually went to look at the charter and the act of the

  • Connecticut government in 1701 that founded this university.

  • This university was initially mostly a training ground for

  • the ministry.

  • But I actually read in the Acts of the Governor and

  • Company of the Colony of Connecticut: "Yale College is

  • founded for the educating and instructing of youth in good

  • literature, arts, and sciences." I think that is the

  • motive here for this university.

  • And so, I think it is in some level vocational, but it's not

  • vulgar vocational.

  • I want you to think about what we're doing and how it fits

  • into what you do for your life.

  • So, I think of finance as a kind of engineering in a way.

  • But it's an engineering that works not with what we call a

  • technical apparatus, but with people.

  • And so, if we want to understand how to do these

  • things, we have to get some technical

  • apparatus under our belt.

  • And that's what I'm going to try to do in this course.

  • The textbook that I chose for this course is by Frank

  • Fabozzi, who is a professor at the Yale School

  • of Management --

  • well, with two co-authors.

  • We have Franco Modigliani, for whom I have some personal

  • affection, because he was my dissertation adviser at MIT,

  • and who unfortunately died in 2003, and Frank Jones of

  • Guardian Life Insurance Company.

  • I've also written joint papers with, well, two

  • of the three authors.

  • I've written joint papers with Fabozzi and with Modigliani --

  • research papers.

  • But they're similar to me in many ways.

  • They're interested in the details.

  • I hope you get interested in the details.

  • I find this textbook fascinating for me.

  • Well, I first read this book when I first

  • started assigning it.

  • I was going on vacation with my friend Jeremy Siegel and

  • our families, who's a professor at the Wharton

  • School, and I brought this book as my poolside reading.

  • And I was sitting there with this book.

  • Other people were reading novels and fun things.

  • I don't know what they thought of me reading this textbook by

  • the pool, but I thought this is great, because I thought I

  • knew most of what's in here, but there's a lot of things

  • that I still didn't know and it was answering

  • all kinds of questions.

  • Things you always wanted to know about real estate

  • securities, OK, but you never found out.

  • Well it's all answered here.

  • So, I hope you can take that spirit

  • in reading the textbook.

  • That's the only book you have to purchase for this course.

  • And it's the main work that you have.

  • So, I'm going to ask you about the details on exams. The

  • kinds of municipal securities we have and how the rating

  • agencies rate them, that's part of this course.

  • I believe the details matter.

  • And so, I'm not going to just ask you broad

  • generalities on the exam.

  • I'm going to ask you the details.

  • It's a little bit like teaching a language, right?

  • Learning a language is really important, and you've got to

  • learn all the words, right?

  • There's thousands of them.

  • It's like that.

  • You're going to be learning the words of finance.

  • So, I have another book also, which is actually not done

  • yet, but you can access it through Classes*v2, and later

  • it will come out as a published book.

  • But I'm working on a book called --

  • well, I don't know what it will be called finally.

  • When you're writing a book, one thing you learn as an

  • author is, you can never be sure what the title of the

  • book will be.

  • Because if somebody else uses the same title and you're

  • done, somebody else gets to it first, you've got to change

  • your title.

  • But at this moment the title of my book is "Finance and the

  • Good Society." I'm not sure when it will be out.

  • I was hoping next year, but now I'm thinking it might take

  • longer than that.

  • So, you have something that's imperfect.

  • I hope you excuse me when you look at the

  • chapters of this book.

  • You don't have quite all the chapters either.

  • But I just thought it was a good thing to put it in

  • process for you to --

  • maybe if you have ideas you can tell me and the book will

  • change with your input.

  • To me it's a good way to write a book, is to be writing a

  • book and teaching a class at the same

  • time on the same topic.

  • It's more social.

  • You know, you just sit in your office and write and you end

  • up feeling sterile.

  • So, this makes it more alive to me to do

  • that at the same time.

  • But I'll tell you what my book is about.

  • The title that I now have, "Finance and the Good

  • Society," may sound to some people like an oxymoron,

  • because they're kind of incompatible.

  • People are angry about finance these days.

  • We've had --

  • and this is going to be an important part

  • of this course --

  • we've had the worst financial crisis since the Great

  • Depression of the 1930s.

  • And it's been a worldwide financial crisis and it isn't

  • over yet, or it's not clear that it's over yet.

  • And people are angry.

  • People are angry about finance, people who seem to be

  • getting rich often it seems at the expense of others.

  • Or they seem to be lobbying their governments to give them

  • breaks and bailouts, and they walk home

  • with billions of dollars.

  • Something seems immoral and wrong.

  • Well, I'm sure some immoral things are happening, but I

  • don't think that finance as a whole is wrong.

  • And I think of it as a noble profession.

  • So, I wanted to try to put it in perspective.

  • And it's especially important when talking to young people

  • like yourselves, because you're launching out on a

  • career, and I want that to be a moral and purposeful career.

  • And I want to put finance in the perspective.

  • So, the theme that I want to develop in my book

  • is that part --

  • you know, we live in a capitalist world now and this

  • world is increasingly built on finance.

  • Some people call it we're living in the era of financial

  • capitalism.

  • We have these big multinational institutions

  • that are owned by huge numbers, maybe millions, of

  • shareholders dispersed all over the world.

  • And what makes the whole thing work and click?

  • It's the financial arrangements.

  • The world is discovering the importance of finance.

  • When I go to a foreign country and give a talk, I

  • find that people --

  • it doesn't matter what country -- they're generally very

  • interested in finance, because they think that our modern

  • financial techniques are part of what's making so many

  • places in the world grow at rapid rates now.

  • We're living in a time in history when the developing

  • world is exploding with growth, and these countries

  • that are doing that are countries that are adopting

  • modern finance.

  • So, I want this to go right, and I want this to be

  • developing a good society.

  • By good society, I mean a just and fair society that allows

  • people to develop their talents and expertise.

  • So, another thought I had was that the field of finance--

  • let me give you another slide.

  • I said I view this course as one of the most important

  • courses in Yale College, at least from a standpoint of

  • your lives and careers.

  • I wanted to compare finance jobs with jobs.

  • And I don't mean to put down other departments, but at

  • least vocationally, let's put this in perspective.

  • I wanted to compare jobs in finance with

  • jobs in other fields.

  • So, this is a chart that I constructed using data from

  • the Bureau of Labor Statistics.

  • And what it has is the number of people in various

  • occupations in 2008 and their projections

  • for the same in 2018.

  • So, the red bar is for 2018, and we'll emphasize that,

  • because you'll be just getting into your

  • careers when that comes.

  • So, it says, if you look at financial analysts in the

  • United States there's almost 300,000.

  • Financial managers, it's over half a million.

  • Personal financial advisers, a quarter of a

  • million, all right?

  • These are people who specialize entirely in one

  • form of finance or another.

  • But compare that with economists.

  • Look at that.

  • What is that?

  • About 20,000?

  • I think they're excluding professors.

  • But, you know, just economists out there --

  • not very many.

  • How about astronomers?

  • OK.

  • I can't even read that.

  • I love astronomy by the way, but I think I made the right

  • choice when I decided --

  • well, I shouldn't say that, you never know.

  • We all have to do something different.

  • And you could become an astronomer, but there aren't

  • many jobs in astronomy.

  • Sociologists, political scientists, just not many

  • compared to -- this is just enormously bigger.

  • Or mathematicians.

  • I also put one oddball field on here:

  • massage therapists, OK?

  • The number of massage therapist jobs outnumbers any

  • of those other fields by, what is it, 100:1.

  • So, this is the kind of

  • disappointment that people face.

  • You go to the college or university --

  • this is very much on my mind -- you go to the university

  • and you develop special skills, and you leave and then

  • you end up driving a taxi.

  • That doesn't mean that I want to become vocational.

  • I mean, I don't want to just train you for a job, but I

  • want to be relevant.

  • And it seems to me that I can be relevant in

  • talking about finance.

  • And so, that's the basic core that I wanted to get.

  • I mentioned before that people think that finance is the

  • field for people who want to get rich, who want to make a

  • lot of money.

  • Well, I think that's right, actually.

  • [LAUGHTER]

  • I don't advise you to take that as your --

  • but I wanted to talk about that a little bit.

  • So, one thing that you'll note, Forbes Magazine has an

  • annual list of the 400 richest people in America.

  • So, I looked at that list. Who do you think they are?

  • Most of you probably have not read this list. You might

  • think that, well, who makes a lot of money?

  • Well, it's athletes.

  • Football players, right?

  • Baseball players.

  • And who else?

  • Oh, movie stars, right?

  • They make a lot of money.

  • So, how many do you think of those are on the Forbes 400 of

  • the richest people in America?

  • Well, as I read the list I didn't see a single movie star

  • or a single athlete.

  • There is -- it depends on how you define it.

  • Oprah Winfrey is on the list. OK?

  • You've heard of her.

  • She's in the entertainment business.

  • But you know, she's also a finance person.

  • She runs big businesses.

  • She's into making things happen.

  • And I can assure you that she knows finance, at least some

  • basic finance.

  • You see, finance gets you to build organizations.

  • That's how it's done.

  • And it means raising capital to make things

  • happen on a big scale.

  • You know, no athlete is as powerful as one of these

  • random guys on the Forbes 400 list.

  • It's interesting.

  • I looked down the list and I didn't spot a single Nobel

  • Prize winner.

  • Maybe I missed one.

  • I looked for best selling authors.

  • I found one: Bill Gates, who wrote a book

  • called The Road Ahead.

  • But there are not many best selling authors either.

  • What do they have in common?

  • Now about a third of them just inherited it from their

  • parents, but most of them did it themselves.

  • They just made huge sums of money.

  • And what do they do?

  • Well, they're typically in some boring line of business.

  • They make something, but they're doing

  • it on a vast scale.

  • And so, that means they're making deals, they're putting

  • things together, they're buying companies, they're

  • absorbing other companies into their's.

  • There's something powerful about an ability to do that.

  • And I think that it's good for you to understand and

  • appreciate that.

  • By the way, Forbes has another list called the Forbes

  • Celebrity 100.

  • And to be on that list, you have to be a celebrity.

  • It's a completely different list. Oprah is on both lists,

  • but she's practically the only one.

  • Steven Spielberg is on both lists, I think.

  • He makes movies, but he has a whole company called

  • DreamWorks, and he finances all kinds of movies, so he's a

  • businessperson as well.

  • So, I don't think of finance as a mathematical --

  • I mean it is mathematical, it has a core element of that.

  • But to me it's about making things happen and about

  • putting together deals and getting people incentivized to

  • do something, and getting capital, getting resources in

  • a massive scale so that something can happen.

  • And so, that's what this course is about.

  • Oh, Jerry Seinfeld is listed by Forbes as a possibility --

  • he's about the only one --

  • to make the list of the Forbes 400.

  • But he isn't there yet.

  • I don't mean to diminish these celebrity people, but there's

  • something else that goes on in finance, and it's quiet.

  • It's behind the -- actually, most of the Forbes 400 you've

  • never heard of.

  • They're kind of behind the scenes doing things that are

  • big and important, but they don't get on the news so much.

  • It's one of the ironies of life.

  • You might aspire to do this, to get on the Forbes 400.

  • You can do it and still nobody knows who you are or cares.

  • So that's just as well, I think, for many people.

  • So then, the question is: Suppose you get on the Forbes

  • 400, what are you going to do with it?

  • In other words, to get on the Forbes 400 you have to have

  • made at least a billion dollars.

  • So that means, you have in your own portfolio a thousand

  • million dollars.

  • That's the minimum to make the list. So, what are you going

  • to do with a thousand million?

  • Any ideas what would you do with it?

  • You could buy cars, right?

  • How many sports cars could you buy for that?

  • What could you do?

  • You could buy 20 houses.

  • But that doesn't begin -- you could buy 20

  • houses and so what?

  • You know, you still have 900 million leftover.

  • So, what are you going to do with all that money?

  • And that's a question.

  • Now, some people who do that, who make all this money, try

  • to see if they can maximize their appearance of wealth.

  • They try to show to the world how rich they are.

  • So, you just build the biggest mansion and you do something

  • really spectacular.

  • But when you got a billion dollars, there isn't a house

  • in the country you could buy for a billion dollars.

  • You can only stay in one at a time, right?

  • So, what are you going to do?

  • But there are people who do that, and I think that there's

  • a history of disgust for those people, a long history.

  • We don't like people who do that.

  • It's almost like it's a big mistake.

  • Why would you do that when people don't like people who

  • show off their wealth?

  • There's evidence that people feel that way in many

  • different countries and cultures, because lots of

  • countries in history have what are called sumptuary laws.

  • It goes back at least to 700 BC in Ancient Greece with the

  • Locrian code.

  • These are laws prohibiting people from conspicuous

  • consumption.

  • And they've been in so many different countries that I

  • think it's evidence that something is amiss with making

  • wealth as the objective of your life.

  • So, one of the themes in the beginning of our

  • reading list is --

  • I think there's a movement afoot today around the world

  • of thinking about this problem, that you can get so

  • big and powerful if you build a business and you use the

  • financial techniques that are successful for other people,

  • but it's meaningless unless you give it away.

  • And so, what else can you do with all this wealth but plan

  • to give it away.

  • So, one thing I have on the reading list right at the

  • beginning is a chapter from a book -- well, the title of the

  • book is The Gospel of Wealth and Other Essays and it was

  • written by Andrew Carnegie.

  • Actually, he wrote a short article in a magazine called

  • "Wealth" in 1889.

  • And in the final paragraph he used the term "gospel of

  • wealth" and it was picked up all over the world as just

  • outrageous.

  • And so, it became named The Gospel of Wealth.

  • So, later in the early 20th century he came out with a

  • book entitled The Gospel of Wealth.

  • And that's what I have assigned.

  • You can click on it on the reading list. And Andrew

  • Carnegie was one of these --

  • they didn't have Forbes 400, but he was one of the richest

  • men in America through his Carnegie Steel Company, very

  • much steeped in finance.

  • But he decided when he wrote his essay, The Gospel of

  • Wealth, in 1889 that once a person reaches middle age,

  • like 50 or 55, and has made a lot of money, they really have

  • to go into philanthropy.

  • There's a moral imperative.

  • So, the theme of The Gospel of Wealth was some people are

  • just better at what he called affairs than other people.

  • That means business.

  • Some people have a sense of how to make things happen.

  • These people have a moral obligation to make this work

  • for the benefit of humankind.

  • And that means, while they're still young, they have to take

  • their fortune and give it all away before they die.

  • Because if they don't give it all away, it's nonsense.

  • If you make a billion dollars and you leave it to your

  • children, chances are they're not like you.

  • They're not going to be interested in working hard and

  • making things happen.

  • They're just going to squander it.

  • And so, that's what the moral obligation is.

  • You have to stop at age, let's say 55 --

  • OK, you still got time left --

  • and then use your same talents.

  • So, it was almost a theory of capitalism -- it is a theory

  • of capitalism.

  • It is a theory that some people are just more practical

  • and hardworking and business-oriented, and these

  • people can find things to do that benefit mankind, and they

  • should do it.

  • So, there's a natural selection.

  • This is Carnegie.

  • I'm not endorsing this entirely.

  • I think there's an element of truth to The Gospel of Wealth,

  • but it's not exactly true.

  • But the element of truth is right, that people like

  • Carnegie who was a very gifted person -- you

  • know what he did?

  • He set up the Carnegie Institute of Technology, now

  • called Carnegie Mellon University.

  • He set up the Carnegie Endowment for World Peace,

  • Carnegie Hall in New York.

  • He probably gave something to Yale, too.

  • Anyone know?

  • Is there a Carnegie?

  • He gave to like every imaginable university.

  • I know at Princeton they have a Lake Carnegie.

  • He was visiting Princeton and someone pointed out this kind

  • of swampy land and said we'd like to really create a lake.

  • So, he said, fine.

  • He gave them money to create Lake Carnegie.

  • And he also gave the money for the prize for the first true

  • competition on Lake Carnegie.

  • So, he just had all kinds of gifts he gave away.

  • I also have -- it's interesting, I

  • found this on the web.

  • Thomas Edison, the inventor, was so impressed with

  • Carnegie's The Gospel of Wealth that Edison was

  • developing the sound movie, I think it was 1914, but he

  • didn't perfect it.

  • But he said the first sound movie should involve geniuses

  • of our time.

  • So, he made a sound movie of Carnegie reading from his The

  • Gospel of Wealth.

  • Unfortunately, the visual side of it somehow got lost. Maybe

  • it didn't work.

  • We only have the soundtrack from the movie.

  • So, you can listen to Carnegie reading from this book in

  • 1914, and it's the only recording of Carnegie's voice

  • that survived.

  • Since then, Bill Gates and Warren Buffett and others of

  • the Forbes 400 have done a campaign to get billionaires

  • around the world to commit to give most of their wealth

  • away, while they're still alive.

  • And I'm trying to get one of these people to speak to our

  • class, but I haven't yet arranged that.

  • I also have on the website a review from 1890 of Carnegie's

  • original essay from a California newspaper, and they

  • were so negative about it.

  • They said, Carnegie thinks that making wealth and giving

  • it away is a noble cause.

  • That cannot possibly be right.

  • These people who make money are not the most enlightened

  • and smart people in our world.

  • I think that the truth lies somewhere in between.

  • But we do have a society now where people --

  • we have an increasing concentration of wealth at the

  • top, and I don't know what we're going to do about this.

  • This is a trend that may continue.

  • And so, this is the thing I want to think

  • about in this course.

  • I don't think finance necessarily does this.

  • It may be a bubble, that there is currently a bubble in

  • financial careers and that you are going to be disappointed,

  • because 20 or 30 years from now if you go into a

  • finance-related field, you'll find that it's not as

  • lucrative as you hoped.

  • That kind of happens, right?

  • When a field becomes known for having a lot of successful

  • people, then more young people go into it and

  • they swamp the field.

  • On the other hand, I think that it will always be true

  • that just because of the power of the technology the top

  • wealthiest people in the world will be finance-related.

  • And I think that they will have a moral obligation to

  • give their wealth away in a productive way.

  • So, I have several outside speakers, and I tried to bring

  • in people that are connected to the world

  • in a positive way.

  • I'm trying to bring in inspirations for you as

  • outside speakers.

  • And they're people who are in finance

  • but who are not selfish.

  • They may be rich but they are good people.

  • So, the first person that I'm going to bring in, as I've

  • done in previous years, is David Swensen, who is Chief

  • Investment Officer for Yale University.

  • Swensen also teaches a course, Economics 450, with Dean

  • Takahashi, which you might want to take.

  • But I have him here just for one lecture.

  • And what Swensen has done is turn the Yale endowment into a

  • huge number.

  • He came to Yale in 1985, and at that time, Yale had less

  • than $1 billion in its endowment.

  • Swensen is the most successful university endowment manager

  • of the United States.

  • He turned less than $1 billion into $22.9 in 2008.

  • The financial crisis hit and the endowment fell, but as of

  • June of 2010, it was still 16.7 billion.

  • So, he has done so much to make Yale a success.

  • But it matters.

  • That's a lot of money.

  • And it's all for a good cause.

  • Now I say, I believe Swensen is a good person.

  • I think he turned down opportunities to make much

  • more on Wall Street, because he is known -- and he's

  • continually turning them down --

  • as an investment genius.

  • He can command huge salaries and bonuses if he wanted to,

  • but he stays here with Yale.

  • I don't think that people in finance are money-grubbers,

  • and this is an example of someone who's not.

  • The second speaker I have is Maurice "Hank" Greenberg, who

  • founded AIG.

  • It started out in 1962.

  • In 1962, he was put in charge of North American operations

  • of the American International Group, an insurance company,

  • which was then failing.

  • The head of the company, C.V. Starr, put him in this to try

  • to turn the company around.

  • He turned it, over many years as CEO of AIG, into the

  • biggest insurance company in the world, and he

  • ran it until 2005.

  • The company -- have you heard of this, AIG?

  • You must have heard of this.

  • In the recent financial crisis it has encountered some

  • problems. And, in fact, it was the biggest bailout of all.

  • It was bailed out by the U.S. government.

  • And there's a scandal about that because the

  • bailout was so huge.

  • It was in the hundreds of billions.

  • Record-setting bailout.

  • And some people are angry with Greenberg.

  • But I think that's completely unfair, because it all

  • happened after he left AIG.

  • And the problems were in a particular unit within AIG

  • that he was not really responsible for.

  • But Greenberg is a person who has, I think, a moral purpose

  • that I want to illustrate for you.

  • He's been criticized.

  • Anyone who does business on that scale is going to be

  • criticized for being too tough or too aggressive at times.

  • But he's a very involved person.

  • He's the Vice Chairman for the Council on Foreign Relations,

  • which is a think tank that thinks about the United States

  • and its place in the world.

  • It's a very important think tank.

  • He's also a major philanthropist and

  • he's given to Yale.

  • Notably, he gave the Greenberg Center, which is right next to

  • the Center for Globalization.

  • A beautiful new building.

  • So, he has agreed to come.

  • I'm very pleased to have him.

  • The third outside speaker that I have now is Laura Cha,

  • although she won't be here in person.

  • We're going to have her image up on the screen because she

  • is in Hong Kong.

  • And she is a non-official member of the Executive

  • Council of Hong Kong.

  • She's a member of the government of the People's

  • Republic of China at the vice ministerial rank.

  • She's the first non-Chinese delegate to the National

  • People's Congress representing Hong Kong, and has been vice

  • chair of the China Securities Regulatory Commission.

  • So, she is very involved in finance.

  • She's also been affiliated with Yale and helped some of

  • our initiatives.

  • She'll have to get up very late at night, I think, to be

  • on for 9:00 in the morning for us from Hong Kong.

  • I might get one or two other speakers, but that's where it

  • stands right now.

  • So, I wanted also to tell you about our teaching assistants.

  • We have four teaching assistants now.

  • We might get another, but at this point.

  • The first is Oliver Bunn who is from Germany, University of

  • Bonn, and is a PhD student in economics.

  • He's also our head TA who

  • coordinates the whole operation.

  • And then we have -- the second one is Elan Fuld from the

  • United States.

  • And he's doing an interesting study of the

  • pizza delivery industry.

  • It sounds funny, but it's an interesting application of

  • economic theory to very much the real world.

  • Bige Kahraman is from Bilkent University in Turkey, and

  • she's interested in Behavioral Finance.

  • That means --

  • I should have said this.

  • It's also an interest of this course.

  • I've skipped by it in my notes.

  • Behavioral Finance is the application of psychology,

  • sociology, and other social sciences to finance.

  • I don't know how I omitted mentioning that.

  • It's about people in finance -- well, I didn't really

  • completely omit mentioning it.

  • You've got the sense that I'm interested in people.

  • But there's been a revolution in finance

  • over the last 20 years.

  • Twenty years ago, finance was thought of in academia as an

  • essentially mathematical discipline,

  • that and nothing more.

  • Well, maybe I'm exaggerating a little bit.

  • But what's happened since then is people think of finance as

  • involving psychology.

  • We have to bring people with knowledge of human beings in.

  • And so, her dissertation topic, a major theme of it, is

  • how mutual funds operate.

  • Mutual funds are companies that offer investment vehicles

  • to the general public, and she finds that the mutual fund

  • companies have complicated fee schedules and they offer

  • different choices to people.

  • And what sense does this make?

  • Why are there all these different choices?

  • You look at the fee schedules and you think --

  • it's just like your cell phone plan, right?

  • It's got different choices and you don't know which one I

  • should take.

  • Why are they doing all this?

  • Well, she tries to analyze what's going on and she finds

  • that sometimes it seems like clients are steered toward a

  • fee schedule that's really not in their interest and that the

  • mutual fund managers are doing some things that maybe we

  • don't want them to do.

  • Maybe it's not ideal.

  • They're pushed by competitive pressures into offering

  • products that are a little bit manipulative of people.

  • And her dissertation also brings up another theme, which

  • I thought I perhaps should have emphasized, that all is

  • not well in the financial world.

  • Lots of bad things happen.

  • Or not necessarily awful things, but, you know, not

  • socially conscious things.

  • And that's why we need regulators.

  • That's another reason why I brought in

  • Laura Cha, by the way.

  • She's a regulator.

  • I wanted to have a voice from that side, because I

  • personally admire regulators and think that they have a

  • very important function in our society.

  • So, her work fits more into that

  • regulatory side of finance.

  • And then, finally, our fourth teaching assistant is Bin Li

  • from Beijing, although he went to college at University

  • College London.

  • And he has broad interests including Leveraged Asset

  • Pricing and also Behavioral Finance.

  • So, those are the teaching assistants.

  • So, let me just give a brief outline of the course.

  • There are 20 lectures that I'm giving in this course.

  • This is the first. Let me just go through what's the content

  • of these lectures.

  • So, Lecture 2, that would be on Wednesday of this week, I

  • want to talk about the core concept of risk and also about

  • financial crises.

  • The one reason why I wanted to update this course with Open

  • Yale this year is, because I wanted to talk about the

  • financial crisis that we've been through, though I thought

  • this lecture would start with something about the theory of

  • probability, but I'm not going to get into that very much.

  • That will be more for a TA section that

  • will come in later.

  • But even so, this is not a probability course.

  • I just want to kind of remind you of the concepts of

  • probability.

  • And there's a concept of independent risks.

  • If risks are independent you can diversify away them, and

  • you can put together a portfolio that

  • minimizes the risks.

  • The law of large numbers says if you have a lot of

  • independent risks, they'll average out if you have a

  • large number of these different risks in your

  • portfolio and there's no risk left.

  • That's if they're independent.

  • But in fact, risks are not as independent as you think, and

  • that's one reason why we had a financial crisis.

  • And so, a lot of people were making plans based on

  • portfolio theory in finance, but the plans assumed that

  • there won't be a crisis, that maybe one of our investments

  • will go bad, but they can't all go bad or a large number

  • of them can't go bad.

  • So, that was a failure of the independence

  • assumption in finance.

  • That failure created the financial crisis that we've

  • been through.

  • It was a near miss onto another Great Depression.

  • The financial crisis that began in 1929 --

  • I'll talk about that briefly in that lecture --

  • started with the stock market crash of 1929 and the economy

  • spiraled down until 1933.

  • It just kept getting worse and worse.

  • More and more bankruptcies, more and more layoffs.

  • So, by 1933, 25% of the U.S. population was unemployed.

  • And it wasn't just the U.S., it was all over the world.

  • It was a horrible crisis.

  • And we didn't get over that crisis until World War II.

  • It's like we couldn't get out of it.

  • The crisis got so bad that nobody in the world could

  • figure out what to do.

  • And I think that part of the reason we had World War II was

  • because of the anxieties and animosities caused by this

  • massive unemployment.

  • But we got out of it because World War II created a huge

  • stimulus program.

  • I mean, they drafted all the unemployed

  • and made them fight.

  • What an awful outcome, but that's what happened.

  • It's terrible.

  • And so, this time we saw the beginnings

  • of a similar crisis.

  • We saw crashes in the stock market and the real estate

  • market, we saw bankruptcies appearing,

  • we saw runs on banks.

  • And this time the Government decided on a controversial

  • bailout package.

  • And so, Ben Bernanke and Mervyn King and other central

  • bankers and government policymakers around the world

  • had the idea that we can't let it happen the

  • same way this time.

  • So, there was massive bailouts, controversial

  • bailouts, because they seemed to be unfair to many people.

  • So, it's a huge and interesting story.

  • I've written three books, by the way, about this crisis.

  • Well, two of them with co-authors.

  • So, it's something that fascinates me.

  • But I don't want to dwell on it too much in this course,

  • because I'm hopeful that it will heal itself and we can

  • put it behind us.

  • And the financial crisis doesn't call into question the

  • basic principles of finance.

  • Not in my mind.

  • The vulnerability to a crash that we see in financial

  • markets is like the same thing as the vulnerability to crash

  • of airplanes.

  • Airplanes crash from time to time.

  • You must know that when you get on one.

  • But that doesn't mean we shouldn't have airplanes.

  • And I think the financial system is advancing in the

  • world with such speed and such impressiveness that this

  • crisis is just a blip on the screen of that, and not

  • something I think we should worry too much about.

  • The third lecture is about technology and

  • invention in finance.

  • Finance is a technology just like engineering or mechanical

  • engineering.

  • It has principles, it has techniques, and it involves

  • inventing of details.

  • That is, financial institutions are complicated.

  • They're complicated in the same way automobiles or

  • airplanes or nuclear power reactors are.

  • You can see this complexity, if you read some of the

  • documents that are associated with the modern corporation.

  • There's a lot there.

  • And the way the cash flows are divided up among different

  • people, involving options and derivatives and other

  • complicated financial instruments, are part of the

  • technology.

  • And this technology is advancing, and it will advance

  • a lot over the time of your career.

  • I don't have an ability to predict the future with any

  • accuracy, but I want to try to think about what we can say

  • about the future.

  • I wrote a book in 2003 called The New Financial Order, and

  • it was my take on the future.

  • But the problem is nobody really knows

  • the future very well.

  • You kind of have to just invent it or dream about what

  • it might be like.

  • That's what I did.

  • I kind of thought about principles of financial theory

  • and where they might go with the advance of information

  • technology and the globalization of the world.

  • So, I have just a chapter from that for that

  • section of the course.

  • Then, Lecture 4 is about portfolio diversification, how

  • risks are spread.

  • And we'll talk briefly about the Capital

  • Asset Pricing Model.

  • Now again, the Capital Asset Pricing Model is a

  • mathematical theory of diversification.

  • A very important theory, and it's something that John

  • Geanakoplos will cover with more rigor in Econ 251 that I

  • already mentioned.

  • But for me, I will talk briefly about the capital

  • asset pricing model, and one of our teaching assistants

  • will give a section on it.

  • But I want to also think about, since this is a course

  • about the real world, I want to think about financial

  • institutions, and so many of our institutions are offering

  • diversification one way or another.

  • And so, again, I wanted to talk about the real world

  • component of this.

  • The fifth lecture is about insurance.

  • And the insurance industry developed over the centuries.

  • It goes, actually, all the way back to Ancient

  • Rome, but only minimally.

  • People didn't have the concepts until the 1600s when

  • probability theory was invented.

  • There was an intuitive concept that, sure, I could start an

  • insurance company, I could put together a lot of insurance

  • policies and charge for them, and probably I won't --

  • you just have intuitive sense about law of large number or

  • independence of risks.

  • Probably, I'll be OK and I can make good on the

  • policies that I wrote.

  • But it was never clear until

  • probability theory was developed.

  • Since then, it's been growing and it's becoming a bigger and

  • bigger part of our lives.

  • And I think that insurance is actually a lifesaver.

  • I'll give you one example.

  • You note that in the earthquake in Haiti --

  • what was that, about a year ago?

  • There was a tremendous loss of life, but the earthquake in

  • San Francisco decades earlier was of the same magnitude and

  • had very little loss of life.

  • Also, the loss suffered by people in terms of destruction

  • of their homes and their office buildings was vastly

  • higher in Haiti.

  • Well, it turns out that Haiti, a less developed country,

  • didn't have much of the modern insurance industry, so that

  • people were uninsured against risk of collapse of their

  • structure and you didn't have insurance industries going in

  • and policing building codes.

  • If the insurance company is liable to the risk then they

  • go in and say, we won't insure you unless you fix this.

  • Since it didn't happen, so many people died.

  • I think that Haiti will come along.

  • There is already a Caribbean insurance

  • initiative that was starting.

  • We want to see the developing world get these institutions.

  • I want to try to give a sense of the reality of that, that

  • we tend to think of Haiti as an opportunity for our

  • charity, and a lot of us gave money to help these people.

  • But, you know, charity doesn't work on a big enough scale.

  • Going around to people on the street and asking them to give

  • money to help the Haitian earthquake victims, it doesn't

  • amount to a lot.

  • What really becomes big and important is the insurance

  • industry, which is doing the same thing

  • as a business model.

  • And that's the real world and it matters enormously.

  • The sixth lecture is about efficient markets.

  • This is about a theory that developed in the 1960s, that

  • financial markets are wonderfully perfect.

  • I'm saying I'm a little bit skeptical of this theory,

  • although I think it has an element of truth.

  • Efficient Markets Theory is the idea that you really can't

  • make money by trading in financial markets, because the

  • markets are so competitive that price is always pushed to

  • an optimal level that incorporates all information

  • that anyone could ever have about the security.

  • And the theory has been that it's hopeless to try to invest

  • and beat the market.

  • Well, I think there's an element of truth to that but

  • it's not quite true, and people like David Swensen are

  • counterexamples, that it is possible for professional

  • money managers to beat the market.

  • And that's something I want to think about and talk about in

  • that lecture.

  • Lecture 7 is about debt markets.

  • We have a lot of money that's lent.

  • The Federal Reserve manages these markets.

  • They try to coordinate the markets through open market

  • operations and through what now is called

  • Quantitative Easing.

  • But the markets are huge and international.

  • They involve errors that people make.

  • A lot of people get overly indebted and make mistakes

  • over their lives.

  • But they also offer opportunities, that debt

  • markets are fundamental to the things we want

  • to do in our lives.

  • For example, when you are a little bit older, many of you

  • will want to buy a house, right?

  • But you won't be in that point in the life cycle when you

  • have the money to buy a house, most of you,

  • so you'll be borrowing.

  • It's elementary.

  • You take out a mortgage.

  • That seems obvious.

  • But still today in many countries of the world, the

  • mortgage market is not very developed, and

  • you can't do that.

  • So, there's a good side to borrowing as

  • well as a bad side.

  • I want to put it in perspective.

  • We've got our review session.

  • We'll talk a little bit, somewhat, with one of our

  • teaching assistants about the mathematics of debt.

  • Lecture 8 will be about the stock market.

  • Again, I think of the stock market not as something that

  • we're going to beat.

  • I think it's something that is an invention to motivate

  • people to get people working together.

  • So, the basic idea of a stock investment: You and your

  • friends want to set up a company, OK?

  • How do you do that?

  • Well, the company needs money to start.

  • So, somebody's got to contribute capital.

  • Well, some of you have more money to contribute than

  • others, so you should have a bigger share in the company.

  • Some of you have no money at all to contribute, but you're

  • going to contribute your time and energy.

  • So, you want to give a share in the company to these other

  • people as well in order to incentivize them.

  • So, you devise a whole scheme to set up a company that

  • involves the creation of stock.

  • And then you start trading the stock and then it gets all the

  • more interesting.

  • And then there are options on these stock certificates.

  • But it's all for a purpose.

  • The purpose is to make some enterprise happen.

  • And it really is important that we have these

  • institutions, and if you don't have them, your little group

  • trying to do something is going to fall apart.

  • Someone's going to get angry and leave. It's just

  • not going to work.

  • And so, I think of the stock market

  • as doing these functions.

  • Now I know Karl Marx said he thought it was a big casino,

  • but we're not communists here.

  • This is about modern finance.

  • Lecture 9 is about real estate.

  • Another fascination for me.

  • I've been working for years about real estate.

  • And, in fact, with my colleague Karl Case, we have

  • our own home price indices called the Standard and Poor

  • Case-Shiller Home Price Indices.

  • We'll talk about those.

  • But it's really important for this crisis that we've just

  • seen, because the financial crisis was caused

  • substantially by a bubble in home prices, I believe, a

  • psychologically induced excitement or euphoria about

  • home prices in the United States and in other countries

  • that collapsed around 2006.

  • These bubbles are restarting in other parts of the world

  • more recently.

  • And the real estate market is getting very speculative and

  • psychological, I believe.

  • And the outlook right now for the economy hinges on how

  • these markets behave. So, that will be, I think, an important

  • lecture for this course.

  • Lecture 10 is about Behavioral Finance.

  • It's about psychology in finance.

  • I talked about that.

  • It's another long-standing interest of mine to try to

  • incorporate psychology into our theory.

  • So, lecture 12 is about banking, multiple expansion of

  • credit, the money multiplier, and bank regulation, which is

  • something that is a fascinating topic, because we

  • almost lost our banking system.

  • We had to bail them out massively.

  • We have international accords now.

  • Notably, a new one just came out called Basel III from

  • Basel, which is the city in Switzerland, and it was

  • endorsed by the G-20 countries at their

  • Korean meeting in Seoul.

  • So, we're seeing a change in bank regulation that will, we

  • hope, prevent another crisis like the one

  • we just went through.

  • Lecture 13 is about forwards and futures markets.

  • Forward markets are markets for contracts that deliver in

  • the future.

  • Over-the-counter contracts, they're called, that are done

  • one on one between parties with the help of

  • an investment bank.

  • Or futures contracts, which are traded on organized

  • futures exchanges, like the Chicago Mercantile Exchange.

  • I have some involvement with this, because we worked with

  • the Chicago Mercantile Exchange to create a futures

  • market for single-family homes using the S&P

  • Case-Shiller Index.

  • So, I'm involved in this.

  • And we have that market functioning at a rather low

  • level, but it is functioning and it seems

  • to be growing lately.

  • I'm hopeful for that market.

  • Lecture 14 is about options markets.

  • These are most typically stock options, which are contracts

  • that allow you to purchase a share of a stock or to sell a

  • share at a pre-specified price.

  • These are traded on options exchanges.

  • They have a price that goes up and down.

  • This is an example of a derivative contract that

  • injects a lot of complexity into financial theory.

  • Lecture 15 is about monetary policy.

  • It's about the central banks of the world.

  • For example, our central bank, called the Federal Reserve in

  • the United States.

  • And it's about what they do and how they help prevent

  • crises like the one we've just seen.

  • They did help prevent it.

  • I think they staved off disaster.

  • Lecture 16 is about investment banking.

  • I know this is of great interest, because we place a

  • lot of students in good jobs in investment banking.

  • Companies like Goldman Sachs, the most talked about one.

  • Investment bankers help companies raise capital, issue

  • securities, retire securities.

  • And we're going to talk about how they're regulated.

  • And I didn't mention Dodd-Frank, by the way, but we

  • have a new bill that just passed in July in the United

  • States that changes the regulatory structure for

  • investment banks and a whole array of financial

  • institutions.

  • And I want to talk about that.

  • The European Parliament has created a number of new laws

  • and organizations that somewhat resemble Dodd-Frank.

  • And other countries have also done financial regulation

  • reform that affects investment banking and

  • other aspects of finance.

  • It's extremely complicated.

  • I don't want to give you too many details but I want to

  • give you some sense of the revolution that we're seeing.

  • Lecture 17 is about professional money managers

  • like David Swensen, people who manage portfolios.

  • You don't have to be a billionaire to manage a

  • billion-dollar portfolio.

  • In fact, some of you may be doing it sooner than you

  • realize if you get the right kind of job.

  • Managing a portfolio means managing the risks, putting

  • them in the right places.

  • You think of institutional investors, big money managers,

  • as just trying to make money.

  • But when you get into that field you realize that you

  • have power as an institutional investor.

  • When you own a big share of some company, you can go to

  • the board meeting and talk to these people, or the

  • stockholders' meeting, and you will get heard if you own 10%

  • of the shares of a company.

  • Then you suddenly realize that you are a steward of the

  • public interest. And I think institutional investors are

  • recognizing that more and more.

  • Lecture 18 is about exchanges, brokers, dealers,

  • clearinghouses, like the New York Stock Exchange or the

  • London Stock Exchange.

  • They are proliferating around the world.

  • Whereas there were just a few 30 years ago, now almost every

  • country has a stock exchange and a

  • complicated list of exchanges.

  • They're increasingly electronic, they have

  • interesting new features, like microsecond trading that's

  • going on, computers trading with other computers.

  • We'll talk about where this is going.

  • Lecture 19 is about public and nonprofit finance.

  • So, I think this is very important.

  • Nonprofit finance would include organizations like

  • Yale University, or churches and charities and

  • other things like that.

  • But I'm also including in this lecture public finance.

  • And that means governments financing projects.

  • So, for example, you take it for granted that our city here

  • of New Haven has roads, it has schools, it has

  • sewers, it has water.

  • All this kind of comes without you even asking.

  • But all of these things had to be financed.

  • And the City of New Haven, like other cities, is issuing

  • debt and it's a complicated business.

  • I want to get you into some of the details, because it

  • matters, because this is how you make things happen.

  • You can go to your city government and you can propose

  • that they issue revenue bonds to start some new product.

  • You would know --

  • that's what I want you to do, is to know how these things

  • are done, so that it's not just imagination,

  • you can make it happen.

  • And also nonprofits.

  • I want you to understand that you can set up your own

  • nonprofits, and there's a lot of advantages to doing that.

  • That's an organization that has a financial structure but

  • no shareholders.

  • Nobody takes home the money.

  • It all goes to some cause.

  • And, finally, my last lecture, Lecture 20, I'm calling it

  • ''Finding your Purpose in Finance.'' I just want to come

  • back in the last lecture to the idea that this is a course

  • not about making money.

  • I don't want you to give a billion dollars to your

  • children and grandchildren, which they will then squander

  • in conspicuous consumption.

  • The idea is a moral purpose.

  • And that's one thing I wanted to try to convey, partly with

  • outside speakers, maybe with other examples that I can

  • give, that I think that many people who are wealthy and who

  • have succeeded in finance really don't care about

  • spending the money on themselves.

  • They really do have a purpose.

  • And even if that's not true of many of them.

  • There's an interesting book by Robert Frank, I don't have it

  • on the reading list, called Richistan, who talks about

  • what wealthy people are like these days.

  • And if you read his book sometimes they are

  • disgustingly rich and spending the money on silly things.

  • But there is an idea among many of them that they are

  • going to do their good things for the world.

  • Because I think many of you will do these things, I want

  • to think about the purpose that you'll find in finance.

  • So, that's just the closing thought.

  • I'll see you again on Wednesday.

  • But the closing thought is that this is about making your

  • purposes happen.

  • OK.

PROFESSOR ROBERT SHILLER: OK.

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