Want to celebrate the finish right? I got some classics here

Come in here. Wow, these are we got a few of these and then I thought you might like this one. This is like

Maybe if you could me style okay. Yeah, yeah

Do you want to go sorta, you know almost underarm like that or this is just pure overall. I don't know

I think I would go over armed because I'm used to that one. Yeah, I'm

Looking forward to you embarrassing me

Alright here goes nothing. Oh

Holy shit

Yeah

Wow

It is said not by me. But by their nordic neighbors the finished people are weirdos Oh

Their language is basically elvish

They're aloof and do not engage with strangers or conduct Smalltalk

Their hobbies include competitions such as wife-carrying air guitar playing

And obviously cellphone bro

whoa

And yet here I am on a cool Helsinki morning hanging out with Finland's future Olympic javelin thrower lasse had a lot alone

All right, you pick?

All I had to do to make this happen was slide right into his DMS and promised to bring some old Nokia's

It turns out that the Finns are in fact very hospitable and that their cell phones are sturdy. Oh

So they are not

Was there a metaphor in all this?

something bigger being said about Finland's nosedive into a technology apocalypse and

subsequent rise as a vibrant inventive force in the technology industry

I'm not sure but I'm gonna go with yes and try to prove it to you. What comes next?

We all know the idea of a company town but here in Finland so big really unusual happen it became more of a company nation

During the early to mid 2000s Finland's economy booms driven almost entirely by Nokia

In its heyday Nokia accounted for 40% of all mobile phones sold and one out of every two smartphone sold

Then the 2007 something terrible happened to Finland. Apple released the iPhone

I've come here to Helsinki to find out what happened in the aftermath of Nokia's decline. And what startups have risen to take its place

For starters, I'll need a primer on the decline and fall of Nokia

And his luck would have it this long haired gentleman. David cord wrote a book by that very title

He also happens to be an American but nobody's perfect

You know when I was researching this episode were just telling people what we were gonna do

Especially some of the younger people had already

They're like, you know was Nokia that big of a deal because I remember them being seeking out the kings of the mobile industry

Well Nokia was huge in Finland

they were

Integrated than everything in the Finnish culture finns were very proud of what nokia did it was our success. It was a Finland success

Nokia's started way back in

1865 as a paper products company plush toilet paper was its first hit

It got into boots tires cables all kinds of stuff and then began making cell phones

first for this cool guy in the 60s and then for all of us

Can you hear me now the new iPhone is cool at all

Life was grand for Nokia and for Finland

From these glorious headquarters by the Baltic Nokia poured money into the Finnish social system

And then this raging capitalist named Steve Jobs came along and ruined everything

Today Apple is going to reinvent

The phone and here it is

My life always crazy

Right because I remember and this like ridiculously quick period of time

It's not like the company was wiped off the face of the earth

But I mean, it'll just lost the phone industry when Nokia started to stumble

I started to fail many people took that very personally

It was a Finnish failure there were you know thousands of people who are unemployed in the factory workers

software developers

In its moment of greatest desperation. Nokia's phone division suffered that greatest of dishonours

getting sold to Microsoft

Yeah, it was tough. There's a town called Nokia in Finland

Which actually the company was named for and the day the announcement broke a vandal went and changed the town sign to?

Microsoft okay before upset that, you know we used to be on the top of the world and now or on

Nokia, of course still exists and makes things namely telecommunications and data infrastructure gear

But where the company used to employ thirty five thousand people in Finland it now only employs thirty five hundred

Gonna pour one out for the notes

After Nokia, everyone is always talking about. What's the next Nokia?

What is the next big company that will be able to go international and have such a big impact on?

Finland and many people at the time thought maybe with Rubio

Rovio created Angry Birds one of the first gaming mega hits of the iPhone age

But while they had a few hot years it soon became clear that Nokia levels success was not in the cards

Eventually, we came to the side

That's not gonna happen again

We need to be more diverse. We need instead of having one gigantic company. We need to have a 10 good profitable mid-sized companies

The birds may not have replaced the notes

But they did kick off a gaming boom in Finland one that came to be dominated by supercell

The maker of all your favorite games and the master of your time

Supercell has only 300 or so employees, but it raked in about 1.6 billion dollars last year

100 million people plays games every day some of them spending thousands of dollars to upgrade their compounds and farms

and all of this winning happens in a strictly shoes off workplace a

common trope among finished startups that supercell claims to have invented

Ilka here the CEO is beloved by his countrymen for creating Finland's biggest post Nokia success story

I'm here to find out how he did it and hopefully score some free upgrades in clash of clans

You know for my kids

When you guys started supercell, what were you trying to do maybe in the gaming industry that was was different, you know

It seems to us that most games companies. They're Oregon organized very like in a very traditional about

basically, they had this hierarchy and the underlying assumption is that the leadership knows best what to do but in in games business I feel

That it actually is the game developers who are obviously are their closest to the games. We know best

I bought double games the company should do

so therefore we had this idea that what if you would like flip this traditional model like, you know,

The game developers would own the vision of what double games they would do

The strategy has made super so one of the most coveted places for game developers to land a job

Like Seth here the game engineer on clash Royale who moved all the way from San Francisco

I had always been aware of supercell not always kind of looked up to them as a an ideal place to work on

Mobile games do you think you're gonna stay here for a long time?

I bought a flat this week if that's real put that on camera

Other supercell imports like Bryce who hails from France bring new characters to life with their fancy pens

They fight among each other to get their characters onto the most prized real estate the game startup screen

The loading screen is that light? That's the prize. That's the best parts of a masterpiece of

Course there's just one problem with putting the creatives in charge

crazy-ass perfectionism

the way this philosophy is translated is that you guys are very careful about

What you actually release and that you cancel games all the time. How many of you killed over the last nine years?

There's no dozens or it's probably doesn't I think there's some story the Girona playing and and in the time that you're flying across

Some David you were pretty happy about God got whacked. Yeah, it was actually one of my favorite games

He's ever done. I used to play the lot for example with my kid son, and I really really loved that game

And then I just heard what the team had got together, I guess in a typical Finnish Finnish sauna

And then they had had a like show of hands

But you know who believes that this is the best game that they can make and you know

I don't think about many like hands went up and then they decided well, that's if that's ok

Let me should just kill it. How did you explain that to your kids? Oh, you know

Have you run this day I dunno that's me

Some doesn't call myself like the least least powerful CEO

My goal is that teams make, you know, most difficult all of all of the decisions

Which of course means means that I make very little or no decisions

So let's say that supercells games are exactly good for you

But I will say that these fine people seem to be having a good time making them and bringing

ungodly piles of cash to their homeland in the process

And you're telling me you cannot get my son Jules

Now go outside and play

To see what's next for the finished tech scene I scooted right into a former hospital

Which has been turned into a startup incubator called Maria 0/1

This place has it all

Gurney's

more Gurney's

tunnels full of startup refuse

wheelchairs hanging from the ceiling and

A cemetery right outside where venture capital goes to die

This hospital is founded in

1990s and then we took over

2016 so currently we serve over 130 startup companies. It's the largest startup campus in the Nordics

The startups here make all types of things from games to corporate software

But the freshest startup in Moorea zero one is certainly Nava which produces a high-tech version of a green wall

Until this is like breathing in 1,000 trees at once

All around the world

We see these plant walls

But this was the first one I've ever

That I've ever run into that had yeah a lot of built in technology into it as well

Yeah, so instead of a plant being just a decorative part of that

We have removed altogether the soil from the system almost all of the air purification in plants happens in the root zone

Microbes not in the leaves as people think okay. And if your plant is growing in soil the air is not touching the microbes

We could rid of the soil in from the system and then on top of the product there are fans

So it biofilter raise the air

24/7 in your room and this makes the air purification of plants efficiency over hundred times more more efficient and

We're talking about you've sold like hundreds thousands. Yeah, so now it's the biggest Greenville company in the world

We have about 3,000 units in our our customers place right now how kind of bigger vision is?

How can we help a billion people to enjoy nature and breathe forests great air in the building environment every day

Now that we've learned that the shock paddles have been applied in Finland's tech scene has come back to life

I would like to show you just how much better Finn's are as humans than the rest of us

It's the annual eating of the herring in Finland but gossip for safari

For one week in October people come here to downtown

Helsinki to gorge on the freshest of fish and other delicious smoky treats

They jockey for position prepare Instagram posts and enjoy some Tolkien inspired folk

Yes, Jesus

As he may have heard life is good for the Finns

The kids are smarter than yours

Their health system is healthier than yours and my god their parks are parking our than yours

These fins also eat really well on a square plate is some old fed

lightly smoked pork and boiled garlic emulsion on top

Here I am at your run-of-the-mill fast casual joint

popping some bubbly

And gobbling up a ham and cheese roll

followed by a nasa inspired marshmallow made out of beets

Good, that's crazy

But the future of food for Finland and the rest of the world may be here

Where protein is grown in a VAT overseen by the finished version of Walter White

This is solar foods with its headquarters in Espoo on the outskirts of Helsinki

We make food out of thin air using just electricity water co2 and some minerals as the main ingredients

Have you ever seen Breaking Bad?

Yeah, is there anything else we should know that happens in here?

This is pretty legal, okay

Until the pivot to full-blown meth labs needed

Solar foods is focusing on making protein and other nutrients with as little water and other resources as possible

No cows. No soy fields just bacteria being fed in a tub by Nature and

harvested by lab coat wearing laborers

In a sense what we are making is an ingredient for different food products

so tofu yogurt breakfast bars, or

Any meal that one could think of?

solar foods grab co2 from the fresh finish air and hydrogen

Produced via solar panels and uses this fuel to feed a microorganism

discovered by scientists in Finnish soil

The bacteria is then fed a cocktail of water and a secret blend of elements such as iron sulfur and calcium

The slurry of goodness is then dried to produce a powder

That's 65% protein with a few fatty acids and carbs making up the rest

This is the end product this yellow is powder

Protein powder and then this is just the liquid form of that

And how long is the drying process take it takes about the day to dry bunkie local?

Solar foods calls this stuff. So lame powder

Is it vetted by the FDA yet? No, is it safe for consumption?

I'm told yes, and since I'm the guinea pig for a technology show my gut is your gut