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  • Will you, George Patterson, love and respect

  • this woman, Josephine Cutter?

  • Take care of her and good as in bad times

  • until death divides you?

  • My name is Ralf Wetzel.

  • I'm a professor at Vlerick Business School in Belgium,

  • and a professor for organisation and applied arts.

  • Over the last couple of years, I have

  • been jumping more or less, into the realms of performing arts.

  • And I discovered that there are treasures out

  • there which are so useful and so helpful

  • for contemporary and future business managers and leaders,

  • to deal much better with uncertainty, with ambiguity,

  • and with surprise.

  • If we consider the conditions under which decisions

  • are supposed to be taken nowadays in boardrooms,

  • they are not that very different from very specific art

  • settings, like on an improv stage.

  • You are hardly able to develop a plan because things

  • are changing fast.

  • And you need to develop a source for procreation instead.

  • What do you want to do in a cafeteria with all

  • your colleagues?

  • What do you want to have there?

  • Huh?

  • Do you want to have a promotion?

  • It's a quality, and it's a skill on how

  • I connect with someone else.

  • I want to have a promotion, for dinner.

  • The last 50 years of business school education

  • has been extraordinarily functional.

  • So we have been producing people who are able to follow a script

  • and fulfil a function, following a certain goal,

  • and a certain strategy, and a certain point in the future.

  • Now, in moments when this future is uncertain, unclear,

  • this functionalism doesn't really work.

  • So what performing arts provides is a training in something

  • that I would call a liberal learning, where

  • you learn discovering things without having a goal,

  • but by listening to a partner on stage or in the boardroom,

  • or at an assembly line, accepting your partner,

  • being empathic with him or her.

  • Making him or her look good rather than

  • criticising or judging.

  • There was a confrontational journey for me partly,

  • but it was a very exciting one which

  • brought me to places I never have

  • thought I would ever enter.

  • If you hold the moments, and if you're

  • in the moment in those places, most exciting things

  • can happen.

  • Thank you very much, enjoyed it.

  • Thank you.

Will you, George Patterson, love and respect

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