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  • Hello, everyone. I'm Marie Kondo

  • I feel honoured to be standing here on such a wonderful stage today

  • Everyone at SXSW is talking about big things

  • but I would like

  • to talk about

  • something even

  • bigger

  • my

  • grandmother

  • my grandmother live in Miyazakia, a very peaceful place in Japan

  • her house is not big and

  • She does not own anything especially nice

  • But she took very good care of her things

  • her house was always clean and tidy

  • Even inside her drawers were beautifully organised

  • Just like her house, her presence was simple and beautiful

  • She never got angry

  • No matter what happened

  • She was gentle

  • I admire her very much

  • she would always tell me

  • Value what cannot be seen from the outside

  • Normally people can't see inside your house

  • however the way you organize the area and

  • how to treat your belongings

  • will greatly affect your way of thinking

  • More than we imagine whether our house is tidy or not

  • Has a great impact on our life

  • Tidying is a big thing

  • Now I'd like to ask you a question

  • Is your house tidy?

  • If you answer is no, don't worry, I can help you

  • The answer is what I call the Konmari Method

  • Let me show you some Konmari transformations

  • before, and after

  • before, and after

  • another before, and after

  • what a change

  • Tidying with the Konmari Method will not affect only your house

  • It will

  • change your life

  • while you are tidying using the Konmari method you will also understand yourself more and

  • Design your life you want

  • Today, I am going to tell you

  • how to put your home in order in a way that will change your life forever

  • But before this in order to understand for you how my method was created

  • I would like to talk about my story

  • I started to have an interest in tidying up when I was 5 years old

  • I really like home lifestyle magazines that my mother subscribed to

  • when I was 15 years old

  • I started tidying seriously

  • I tidied up

  • and I read every book related to tidying

  • And I tidied it up

  • every place I go

  • One day, I tidied up my own room

  • Next today, my brother's room

  • Next day, my sister's room

  • then, the kitchen,

  • living room, bathroom, the friend's room, friend's room, friend's room, classrooms after school

  • and then back to my own room

  • I tidied up every day

  • When I was 19 years old, I became an organizing consultant

  • My graduation thesis was about Tidying

  • So safe to assume, I am a crazy tidying fanatic

  • Without further ado, let's go on to the main subject, what is the Konmari method

  • There are four Rules, Rule 1

  • Imagine your ideal life

  • Before you tidy you need face your truth, you need to face yourself

  • Why do you want to Tidy? What is your ideal life?

  • Be specific

  • I'll give you one example of my client

  • Please imagine as you are resting

  • my client ideal Life is

  • pure white wall and

  • floor

  • There're simple yet essential furnitures and nice front

  • Nothing else on the floor, very neat like hotel room

  • before I go to bed

  • a sense of lavender aroma, classic piano music playing in the background

  • doing good yoga

  • drinking chamomile tea before go to sleep

  • that is the life I want to live, my client said

  • This is how specific you should be

  • You should be able to picture yourself within your ideal life

  • if it is difficult to imagine your ideal lifestyle

  • think about things you want to do inside your house and

  • write it down on a piece of paper

  • for some people is

  • meditating before go to bed

  • for others, it's

  • drinking coffee with your favourite mug in the morning

  • Imagining your ideal lifestyle is so important

  • Setting your final goal will help keep you motivated while you are tidying

  • So you should never skip this process

  • Rule number 2

  • Tidy in one go

  • if you want to become an organized person

  • Shock your mindset and change it completely

  • In order to do this

  • You need a dramatic change in a short time

  • You need to experience, just a tidy home,

  • just once

  • Your fastest step is to set a tidying deadline

  • Tidying is not daily work. It is a special event

  • If you have worked tidying deadline you are ready to start. Let's talk about the process

  • Rule number 3

  • When you tidy, do it by category not by location

  • Thinking

  • today this closet, tomorrow the living room, does not work

  • So I suggest when you sort your clothes

  • Gather all of your clothes and put them in a pile

  • all clothes

  • I mean everything

  • Find all of your clothes in your house

  • Including the item in your bedroom, your closet, in your dresser,

  • maybe your car,

  • Gather all of your clothes and put them in a pile like this

  • When you sort books, do the same thing

  • Gather all of your books and put them in a pile like this

  • Why is this important?

  • By making a pile you can see everything you have

  • imagined all of your clothes stacked in a pile

  • You will probably be shocked by how much you own

  • one of my client who collected tea cups

  • When she gathered all of her teacups together, it look like this

  • so many teacups, and she was in shock

  • By seeing and realizing how much you own

  • You will be able to choose what to keep with a calm mind

  • So how do you choose what to keep?

  • It is the most important part of a Konmari method

  • To choose the item that spark joy for you

  • if the item spark joy

  • keep it

  • if does not

  • Get rid of it

  • Does this item spark joy?

  • what I want to tell you today is this

  • When you are tidying

  • You should focus on things, what you want to keep

  • Not things what you want to discard

  • if you try to tidy by looking for things to discard

  • You will become unhappy

  • as a matter of fact I used to be like that

  • It is my story during high school

  • When I was in high school. I thought tidying meant discarding things

  • every day after school

  • I look for things to throw away

  • Even though I kept throwing things away

  • My home did not feel tidy

  • This caused me a lot of stress

  • I was focused on the things I didn't like. I focused on the negative

  • One day my stress reached tipping point

  • I passed out in my room

  • I did not wake up for two hours

  • I am probably the only person in the world to pass out because of tidying too much

  • Yeah, that's right

  • But I was afraid

  • I have this strange voice in my head

  • the voice said, look at things more carefree

  • I don't know if it was the voice of tidying God or just my imagination

  • but when my mind opened and

  • looked around my room

  • It felt as if everything in my room was shining

  • at that moment I realised

  • my way of tidying until that day

  • was wrong

  • I thought

  • That's it!

  • The important thing about tidying is not choosing things to discard

  • but choosing things to keep

  • I must choose only items that makes me happy

  • things that spark joy for me

  • From this moment tidying became a positive thing for me and began to work well

  • It is my aha moment

  • So exactly how do you choose what sparks joy for you?

  • The key point is to touch each item one by one

  • Just looking at is not enough

  • Touch each item

  • When the item in your hand speaks in your heart you will feel like this

  • Touch your item *ting* *ting*

  • All of yourself in your body feel uplifted

  • *ting*

  • On the other hand the item in your hand does not speak to you

  • You will feel like this *Gzzz* *Gzzz*

  • You will feel all yourself in your body are

  • sinking

  • unhappy

  • down

  • *ting* and *gzzz*

  • You might find it strange, I know

  • but when you actually actually do this

  • The difference is more obvious than you can imagine

  • I want you to really try it

  • After you have chosen the items that spark joy for you

  • You need to find the best way

  • Just to store them

  • I would like to speak to you how to fold the clothes

  • This is the most important part of the Konmari method, how to fold the clothes

  • but before this

  • There is one thing I would like to emphasize

  • When you fold your clothes make sure you send a lots of love through your palms

  • Folding is not just about making your clothes small

  • It is

  • actually an opportunity to talk to your clothes and communicate with your clothes and thank them

  • For example you could say, thank you for protecting me, and thank you for keeping me well

  • I'd like to demonstrate how to fold

  • Here is a T-shirt

  • First, fold one side towards the center

  • fold other side the same way and create a rectangle

  • fold in half

  • This time with a little gap, it is so important

  • and

  • fold it in thirds

  • If you get a smooth rectangle, like this, you are doing it correctly

  • it should

  • be able to stand up right on its own

  • It is important that it will able to stand up right on its own

  • Because you will store them vertically

  • Next, let's try a hoodie

  • You can fold hoodie the same way, for you fold t-shirts

  • Fold one side towards the center

  • towards another side

  • the same way and create a rectangle

  • and fold the hood in

  • and fold in thirds

  • It should be able to stand up right on its own

  • Let's try jeans

  • first fold in half

  • fold in half again

  • and roll it up in thirds

  • stand up too

  • when I fold socks

  • it is so easy, put together and fold in half, and

  • fold in half

  • Oh try again, fold in half

  • you can adjust

  • It should be stand up right on its own

  • folding half and folding half

  • Aren't they adorable?

  • Once you're done. You can store them, vertically

  • Like this

  • It is very easy to see how much and what kind of clothes you have

  • When you get home, please try folding your clothes this way and enjoy

  • Today, I talked about the basic points of the Konmari method

  • Finally I'll show you a video

  • The video is a project I did with NHK World Japan

  • Where I conducted the tidying session with two clients

  • In this video I introduced other topics I didn't share today

  • It's so the video should help you understand how to fold, how to tidy even better

  • Here we go

  • Please watch the video as you imagine you're actually tidying

  • Gina Kruger is a homemaker living in Brooklyn

  • She found Kondo's book refreshing and quite unlike any other on the subject

  • I love Konmari's book. I feel like her method is so gentle and so personal

  • I love that she's not saying if you haven't used it for a year you get rid of it. She said does it speak to your heart

  • busy raising two young children with her husband, Gina struggles to keep her place in order

  • The family of four lives in a 1,300 square foot home that's always a mess

  • The Konmari method recommends taking pictures before you start tidying to better grasp the clutter

  • The biggest problem I have in the kitchen is

  • when we go shopping for food, I don't have enough places to put the food and down here

  • I'm Gonna take a picture of this one

  • It's kind of exploding, as you can see, I don't know what to do with tha

  • I hate folding sheets

  • Help us Konmari

  • Kondo took a special trip to Brooklyn to help Gina tidy up

  • Whenever I visit a house for the first time I start by greeting the house before I proceed to actually tidy

  • So please allow me to greet your house

  • Oh sure, that would be wonderful

  • Kondo makes it a rule to spend a quiet moment before getting down to work. It is like a solemn Ceremony.

  • I highly respect houses as entities and I place the great value in communicating with the house to tidy

  • When you tidy with that mindset, you're more likely to be inspired with the overall image for storage, like where you should put certain things

  • They're ready to tackle the challenge

  • In the Konmari method you tidy up not from one room to another, but by Category. The first category is clothes.

  • They make a big pile in one place, that way it's easier to know the total volume, and to grasp the situation objectively

  • We're going to pick the pieces that spark joy in you, you have to take each item in your hands and feel it

  • The Criteria are whether it makes you feel glad when you put it on and whether it will make you shine from now on

  • Okay, what should we do with yes? It sparks joy. Okay. It sparks joy.

  • Kondo claims that you can always tell if something sparks joy in you by touching it

  • And this one, no joy. Okay.

  • The rule is to thank each and every no joy item that you're going to let go before you throw it away

  • You should show appreciation for everything you let go that in turn eliminates any sense of guilt

  • This has had a long life, long long life. Thank you

  • Okay, here's the question

  • when you have something that you have to iron, but you don't really like to iron

  • and so it doesn't really spark joy if you have to iron it. When I iron it and it looks nice, I like it.

  • The most important point is whether you want to wear it eagerly enough to take the trouble of ironing it

  • So I should keep this one and then these are

  • the kind of the same. I like the one that I've ironed them and they're comfortable so we'll keep those two

  • say where my

  • We'll will keep it. Yes for sure.

  • Three hours later they've separated what to keep from what to let go

  • Next they hang what can be put in the closet

  • when you hang things in this closet you hang long and heavy items on the left hand side and

  • increasingly lighter items as you go toward the right that way you'll make an ever-increasing line in the closet

  • which will give you a snappy lift just by standing in front of it. That's the kind of closet we're going to aim for

  • The Konmari method doesn't neglect a lesson in joy even from the contents of drawers

  • for that purpose you learn how to fold clothes

  • First you fold in both sides with sleeves like this and make a rectangle that consists mostly of the body

  • Once you have that rectangle you fold it in half, and again in half, and one more time

  • It'll be like this

  • Gina tries folding in Kondo's fashion

  • That's perfectly fine

  • You know what? If you fold your clothes as you communicate your love for them with your palms

  • The Fabric will get more taut and you will reduce wrinkles

  • When Kondo arranges items she stands them up, so everything can be seen at a glance

  • arrange colors in gradation, so you'll know what color dominates your collection

  • In the four hours after meeting Kon Marie, Gina has achieved this much tidiness

  • The next Category is books

  • Like clothes, touch books without reading them

  • Kondo says repeating this again and again strengthens your sensitivity for what sparks joy

  • The third Category is papers

  • When it comes to papers we can't really base our judgment on the joy

  • they spark so what I recommend is supposing total disposal. Okay

  • Once we put them all together

  • There were more than we had expected

  • however

  • Because we dealt with them in one go

  • We finished going through them in an hour and a half that was a tremendous amount of concentration on her part

  • It's really invigorating seeing so much done so quickly

  • that you just want to keep it going and to have it be gone in such a quick Manner and

  • Getting it out of here is just it's incredible. I felt like 100% confident right now

  • Kondo's personal instruction has given Gina momentum. Following the Konmari method, she begins tackling the fourth category,

  • "Komono"

  • miscellaneous items found in the bathroom, kitchen and so on

  • Over two weeks, she threw away 20 garbage bags and donated or recycled 50

  • I almost still don't believe that It's mine

  • amazing, shiny, incredible

  • Gina's home underwent a dramatic change thanks to the Konmari method

  • It's now very tidy. I feel like the places I did

  • entirely on my own turned out well, and I'm proud of them. I had really good training

  • Kondo is off to visit her next client

  • Emily Newhouse has her own apartment

  • Though she has used the method before, sentimental items have overwhelmed her physically and emotionally

  • This is stuff from high school, this is like artwork

  • It's not like I have to get rid of everything

  • It's not easy to let go of sentimental items

  • But if you go through everything in the specified order, by the time you get to those sentimental items

  • You will somehow be able to learn to choose what to keep.

  • Sorry, it's emotional.

  • This is hard because like

  • I

  • I don't know, um

  • I went to fashion school and

  • I went for two years to fashion school, and then I decided not to do fashion

  • So it's just weird to look at this stuff. You know

  • It is by no means unusual that you inevitably get kind of emotional and that tears start streaming down

  • It just proves that you are truly facing your own belongings

  • So if such emotions come surging up while you are tidying it is important to fully relish them

  • Taking on the daunting task, Emily disposed of things that didn't spark joy

  • That once cluttered storage room *Tadaa*

  • In fact emily was organizing this room to start living together with her boyfriend

  • She was able to face her past to welcome in the future

  • John: I would like to thank you for helping Emily clean up this apartment because now there will be room for me to move in

  • In conclusion, how do you feel now?

  • Exhausted?

  • Happy, excited for to continue,

  • and a little sad

  • Relishing your own emotions that you experienced while you were tidying is a very important process

  • So please complete the tidying process with that experience in mind

  • So what did you see ? Did it make you want to tidy? I hope so.

  • My dream is to organize the world

  • I have seen many people's lives change through tidying

  • People started to understand what truly brings them joy and

  • their lives changed

  • People have change a job, change a relationship, lost weight and created new businesses

  • They have get back their ideal life

  • My dream is for everyone in the world to experience this joy

  • It starts with you

  • After you leave South by Southwest, and return to your home

  • take a look around and ask yourself

  • Is my home tidy

  • Does my home spark joy for me?

  • if the answer is no

  • Try tidying

  • It is not difficult to get started

  • We can help

  • We have an app

  • where you can track your tidying and can see before and after

  • From other people who are tidying

  • We are also training consultant around the world to help you if you need it

  • The important thing is to stop, when you get home

  • choose just one thing,

  • pick it up and ask yourself

  • Does this spark joy?

  • That's it

  • May all of your things spark joy. You get more joyful life.

  • Thank you

  • I have time for questions.

  • I have a few time for questions. So I'll be answering the questions that you submitted during the presentation now

  • So the first question how does your message justify?

  • oh sorry, can you tell us more about your organize the world activities?

  • So the first activities are activity that I am engaged in right now is to nurture and teach other

  • organizing consultants, so they too can meet one-on-one with their clients and teach them the method of organizing

  • Another initiative that I started just this year is that I've been visiting countries all over the world and to give

  • organizing sessions as well as a lecture such as this

  • and of course lastly, we've developed an app as we've mentioned before

  • And of course, through my social media, Facebook and so on, I have to share with you more

  • tips and techniques of organizing, so I hope you'll follow me and I'll see you there

  • So I truly believe that as through all these activities that I do, if one more person can finish

  • tidying I know that person's life will spark so much more joy for them

  • And I hope such people will increase all over the world

  • So if any of you here today, really a share this vision of organizing the world with me

  • And you know it doesn't matter if you're a company or individual

  • I really invite you to contact me through my official homepage

  • So, the next question. How do I become a Konmari consultant?

  • Thank you so much for your interest

  • So, in order to become a Konmari consultant

  • You can really find the details on our official homepage, but to break it down a little bit

  • I basically start with a three day course and then afterwards, after the completion of the course, you actually do a trial organizing

  • You go to your client's house and do a monitored

  • organizing session and in which afterwards you write a report about it, and then there's of course the exam at the end

  • And if you pass you are officially certified as a Konmari consultant

  • I think that's all the questions, three questions

  • Okay, so these are all the questions we have

  • and if you have any questions specific to

  • organizing or cleaning would love to...

  • So the question was what do you do about things that creep back in your life that doesn't necessarily

  • spark Joy, but you need in your life

  • So in such cases what you do is to truly consider the the actual true function of such things

  • so for instance this clicker,

  • It doesn't necessarily spark joy for me

  • But it did help me. It was very useful in helping me give a very good presentation, so in that sense

  • It doesn't necessarily spark joy

  • But it was useful to me and thereby it makes my life, enriches my life, and makes me happy in its own way

  • So try to look at the positives of that object of that item

  • so by shifting perspectives like this

  • Something that doesn't necessarily sparks joy at first, even simple and ordinary things you will be able to appreciate it with the sense of gratitude

  • Thank you for nice question. Thank you.

  • Hi Kon Mari. Thank you so much for being her

  • First, I want to commend you for giving a speech not in your native language. That was amazing that you were able to do that

  • So my name is Melody

  • I'm from San Diego

  • And I'm a digital marketing consultant my biggest challenge at clutter is online and on my computer because I'm always on there

  • Do you have tips for decluttering

  • computers or your apps on your phone stuff. That's not physically tangible. You can't touch

  • Thank you so much for a great question. I think that this question is particularly relevant to the SXSW crowd

  • So what I recommand in cleaning a digital clutter is just as you would clean your house

  • to do it all in one shot

  • So what I recommend to do with digital clutter is so to say as you decide today

  • I will clean my laptop, so you dedicate a day to sort out your data,

  • delete some data, organize data, and the reason why you must do this in one day is that it allows you to really get a

  • grasp and overview of what kind of data you have in your laptop and so by having this overview

  • you will be able to better

  • understand what sort of organizing style or folders and so forth that you need to get to organize your data

  • Thank you. Thank you

  • Quick question about supporting others through this process maybe a family member or someone

  • who could use assistance but might be resistant to this. Do you have any advice?

  • so in terms of giving advice to

  • others about organizing and tidying is to really

  • understand what kind of ideal life that person is looking for or hoping for?

  • So the first step is to really ask the person what sort of ideal life do they hope for and what do they envision and

  • the second point is really ask the why is important

  • Why are they having a difficult time throwing things away, so that question is very

  • important and by figuring these things out you really hone their

  • sensitivity to what they're hoping for in the future and so forth and that

  • this makes the organizing and tidying process much easier for them. Thank you.

  • Hi

  • Thank you so much, so I think we've all had moments like in the spring when we clean out our entire apartment

  • and we feel so good, and it's like amazing and then two months later. It's back to how it was

  • You know you buy new things, you bring back more receipts, whatever, so how do you maintain tidiness?

  • So this is when the Konmari method becomes very useful

  • So after you finished cleaning in one shot

  • what's important is once you have all the things that spark joy for you is to get a

  • designated place for each item for those items

  • Once you have designated places for all the items, all of your possessions that spark joy for you

  • you'll get to experience the state in which you're truly comfortable with and you stay in your home

  • and it's about truly sparks joy for you. You'll get to experience that

  • Once you achieved the state, and my only advice here is to really look at each and every one of your possessions and

  • to really cherish them

  • and so by using your possessions and

  • thanking them for being useful at the end of the day or making it adorning you so that you're

  • beautiful and really a cherish each and every item, you will see that it's much better to keep them tidy

  • It's a much easier to keep them tidy. Thank you

  • Hello, and do you have any advice for tidying on behalf of small children and babies?

  • Where it's not necessarily their own items that's not necessarily just yours. It's kind of a mix between

  • I'm a mother of two daughters. So I completely understand how you feel

  • so in terms of

  • teaching kids how to organize, I think the most important thing is to start by teaching them how to fold clothes properly

  • The reason why folding so works so well is that it's sort of like origami

  • There's an element to play, a playfulness to it, and by teaching them to fold clothes properly

  • you're really teaching them the basis of organization and tidying, and clothes of course

  • is something that we use every day, and that way kids can early

  • understand that it's something that's precious to them and that's something that belongs to them

  • And of course what's important is for the parents to really enjoy the process of organizing

  • Thank you. Thank you

  • Hello, thanks for coming here today, very excited to see you

  • Can you talk a little bit about how much time it should take for us to clean a

  • house, in your book you say do everything in one go, in one straight shot, but is it six months? one year?

  • I live in a thousand square meter apartment. But I've been doing this for two years

  • It really depends on how large your house is and the quantity of things that your own

  • but for some people it only takes one week vacation

  • dedicated time for them to organize, or some people might say I clean every other weekend and might take two months total

  • but half a year is the maximum

  • Do you have any suggestion about tidying up working space, if you have too many items but a very limited space?

  • Sorry, what about I have a studio?

  • So I'm a food stylist and I have a studio and there are so many, like kitchen items and bowls

  • and it's just like a thousand of things. So how should I actually

  • discard, store away things that I never used, but what if like in case I have some clients who will ask me about something

  • and I will need the item

  • Just to get back to your first question, in terms of cleaning your desk area and workspaces, in my experience it usually takes about

  • three sessions of two hours sessions, done at three times

  • so it is basically the same

  • principles of cleaning your house applies to the workplace as well. And you're a food stylist, so that's very

  • specific but in terms of the things that you use for your work

  • I'm sure I think it's best to dedicate one day and to really

  • concentrate on identifying your categories, so I'm sure they have our cooking

  • utensils, measuring utensils, and so forth so I think I'm doing it by category, specific categories will be very helpful

  • Thank you. Thank you I

  • Unfortunately we are running out of time, so this should be the last question

  • What if you need to declutter, because you're moving, or you're traveling, and you are left with a lot of items that all spark joy

  • But you still have to make it smaller

  • Do you mean when you're selecting things to bring with you

  • before you go? Yeah, like a really big trip for you're moving like another city or big another country

  • Ideally I think what I recommend is that before you go on the long trip or moving is

  • really finish tidying your home so that you really hone your sensitivity to your joy

  • once you hone your sensitivity to joy by cleaning your house, and you've experienced

  • and you really understood what brings you joy, and what sort of items give you the most joy

  • Once you once you've decided to go traveling, that same principle, and that sensitivity will work for you when packing as well

  • Thank you so much, nice question

  • Thank you so much

Hello, everyone. I'm Marie Kondo

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