platforms for your business is to be where your customers are. I know this

sounds kind of generic and it would be pretty cheesy if I just stopped there

but there IS an actionable way to find out which social platforms your

customers prefer and I'm gonna try to show you how you can do that inside this

video.

Hey this is Chia from Brand24 and today I want to talk about how to find the best

social media platforms for your business - and by "best", I mean social platforms

where people are talking about - or looking for - products and services like

the ones that your business offers. So, ideally, you would start by tracking

online mentions of your brand. Now, tracking your brand mentions and the

platforms they're coming from shows you directly which websites your customers

like to use. BUT, obviously, tracking online mentions of your brand only works

if your business is already somewhat known, at least enough so that people

actually talk about it every now and then. So, if you're not quite there yet

you can still use this method to find the best social media platforms for your

company, except instead of tracking brand mentions, you will want to track online

mentions of your product, service or niche. For example, if you specialize in

hiking shoes, you would track online mentions of keywords like 'hiking shoes'

'hiking footwear' and 'hiking boots'. Actually, this is something that you

definitely want to do, even if your business already generates mentions on

its own. Tracking relevant mentions apart from your company or brand name is

a really good way to discover even more social media sites for your business

which brings us to the second rule of thumb: Make sure your brand is on more

than one social media platform. So, not everybody likes to consume content the

same way; some people prefer watching videos on YouTube, some like reading

articles or blog posts, and there are those you know they just want to listen

to podcasts. The same goes for different platforms: while one segment of your

audience may prefer Twitter, another might spend more time on YouTube, while

your biggest segment may actually end up coming from a forum like Reddit or

Quora, and that's why you want to make sure

your business is on more than one social media platform. Now, if you create your

own content - don't worry. I know that content creation in any

form is a super, super time-consuming process and I'm NOT suggesting that you

spend all your time trying to create different content for each platform.

Instead, you can try re-purposing the content you already have. So, if you

record a good YouTube video, you can strip down the audio and turn it into a

podcast episode. Or, take that same video, transcribe it, add some images and turn

THAT into a blog post. These are just some of the basic ways that you can

repurpose your content to build social media presence on more than one platform.

Now, you can definitely get creative and find other ways to reuse a single piece

of content but that is a topic for another video. So, after you've started

monitoring your brand mentions or mentions of your product or service, you

can analyze the data and find out which social media platforms are the best one

for your business. So, I use Brand24 for this, so I'll show you what that looks

like from there. This is the project that we created earlier, tracking mentions of

'hiking shoes', 'hiking footwear' and 'hiking boots', remember? Now, to find the best

social media sites for a business that specializes in hiking footwear, I would

go to "Sources". Since we're interested in the websites that these online mentions

are coming from, we can click on "Pages". "Authors" will show you the people or

influencers who are talking about your hiking shoes in general, which is also

really important but not the topic of this video. Inside the "Sources" tab, you

have a list of all the websites where hiking shoes are mentioned, with the

number of mentions from each site and how often the website is visited. So you

can filter the data you see, based on the number of mentions for each site. In

terms of where people talk about hiking shoes, our top three social media

platforms are, of course, the big three: Twitter, Facebook and Instagram. Twitter

is a really significant source of these conversations, especially if you compare

it to Instagram. Even though both websites have a comparable number of

regular visitors, people on Twitter have mentioned hiking shoes roughly 10X

more often than those on Instagram. And you can also monitor specific hiking

brands, like Merrell or Keen, and see where their top sources of mentions are. These

websites could also work for YOUR brand. Otherwise, it looks like you want to

prioritize the social media presence of your brand on Twitter, especially since a

good chunk of those tweets are likely from potential customers asking for

advice on which shoes to buy. You can join the conversation by recommending your

own brand of hiking shoes, but only if you see people who are really looking

for the types of shoes that you offer. Otherwise, you're just going to come off

as annoying and get written off as spam. And this is just a really general and

quick look at how to find the best social media platforms for your business.

Start by tracking your brand mentions or monitor online mentions of your product,

service, or niche. And look at the data to find out which websites are the top

sources of online mentions for your business, and that is where you need to

build social media presence. So, that's it for today. If you have any questions, let

me know in the comments section below. And if you found this video helpful, feel

free to like it, share it, or subscribe to our channel to get a notification when

the next video will be ready, which will have even more tips on how to do all

things in social media and digital marketing. Thanks for watching and I hope

you learned something new. I'll see you next time. Bye!