I'm framing this video as I think it's probably going to.

And the reason, of course, is Corona apparently can't say the word you do.

We get de monetized.

Unbelievable.

That's YouTube censorship for you, too.

The bizarre ist extreme, but Mullen has bean.

It's It's primarily focused on the Chinese market, right?

That's what this movie is for.

That's who this movie is for.

Yes, it will appeal to Western viewers and audiences and things like that.

But primarily it's actually for the Chinese market. 00:00:52.180 --> 00:01:1.730 Is Disney's gateway into that market more so, Then the alternate ending off various Iron Man movies and things like that, Which is a thing. 00:01:1.940 --> 00:01:7.350 The victory filmed specific Chinese market endings, which is madness. 00:01:8.040 --> 00:01:10.100 But I think this movie is gonna bomb now.

There are a lot of articles coming out saying Disney remains committed to move on global release.

Even if Chinese film is stays closed, this movie is releasing this month this month.

Now it's important to compare this movie to no time to die, which I'm gonna do a video on anyway because they pushed no time to die back until November due to Corona.

So no times that I was due to release in April.

Now, whatever you think of what's happened with this Corona stuff, it's that's besides the point.

It absolutely is impacting large gatherings off people.

Now.

You personally could do whatever you want in support or or against.

You know, what have you believing in such and such forth? 00:01:56.100 --> 00:02:2.780 But it is going to impact theaters this summer could actually be one of the worst we're going to see. 00:02:3.170 --> 00:02:21.670 Andi will probably do another video just separately to discuss that, but I think I think we're gonna look at one of the one of the very worst financial years for Hollywood, which will be hugely impactful because the last few years Hollywood haven't been very good for some shooters like Disney.

They've been great.

But for some studios has been really, really bad.

Now this movie has to make a lot of lot of money.

Why?

Well, the movie had, uh, essentially a budget off about 200 plus $1,000,000 right?

No, not a small amount, is it?

It's not a small amount now, obviously this one was released over in February.

So if every seventh, so a little while ago now on this article states that the final trailer for Disney's Mulan was one of the highlights of the weekend Super Bowl, that was obviously for super. 00:02:58.280 --> 00:03:2.950 It was fast moving, spectacular and seemingly well received by fans on social media. 00:03:2.950 --> 00:03:9.050 It was also reaffirmation of the studio's commitment to releasing the family brought us there in late March.

The phone faces an unexpected headwind in one of the key markets China.

There's a dangerous obviously Coronas there.

Okay, so way Neto skirt around that for YouTube's headship purposes.

Um, now it says it would be disappointing for Disney if China could not cannot be part of the film Synchronised global launch.

Wrong.

Not just disappointing, catastrophic, catastrophic.

That's what it will be for Disney.

It will literally be catastrophic.

It's not a small thing.

This could really bomb the movie, and I'm not saying it needs the bomb.

That's not what this is.

This is just analysis off the market, but it will be catastrophic is theirs. 00:03:57.830 --> 00:04:0.620 But the shooter faces an unenviable choice. 00:04:0.630 --> 00:04:9.630 Leave the China release to later date, or delay the entire global campaign right until a time when the Wuhan Corona has died down. 00:04:9.950 --> 00:04:19.410 Not only is it currently unclear when that might be, which is getting worse, there's loads in the UK at the moment, actually, just up the road from me, there have been confirmed cases.

So if I suddenly disappear, I'm probably dead marketing.

The promotional campaign would also have to be restarted.

That's the everything.

They've already started the marketing campaign.

Now the problem is, when you delay a movie, you have to kick start again.

People's hype for the product, right?

Standard releases six months.

That's when we start to see marketing.

Ramp up is normally about six months release now.

If they delayed even further, they're gonna want to reinvigorate the watch, the trailers and hype for the film in the public eye.

So that's money again, which we respect is more more money going there now. 00:04:57.010 --> 00:05:5.880 It says that that would be an unwelcome additional expense, like I just said, on top of what may well be the most costly, non franchised movie of all time, Mullan is production budget of 200 million. 00:05:6.050 --> 00:05:18.350 I think it's actually a little bit more that to be fair now, says significant portion of that may have been spent giving Mulan the best shot at working in China, the world's second largest theatrical market, with box office last year exceeding nine billion.

That's the thing, ladies and gents.

When I said from the outset, it's catastrophic.

If this doesn't do well in China, I mean it.

This is for China.

It's not for the Western world.

This movie's for China.

Okay, absolutely it is.

That's why Disney did not speak out when the lead actress Mullan herself spoke out against the Hong Kong protesters.

Okay, and again, I'm not saying whether I am four against anything like that.

It's just a fact Disney have banged, see later to many, many people in the past.

But they said nothing when she spoke out and cause a huge controversy with respect to the Hong Kong protesters. 00:05:58.400 --> 00:06:5.130 So you're gonna think what you like and stuff like that, but it's very much just clear as day that this movie is for China now, it continues. 00:06:5.130 --> 00:06:9.730 This has even further, um, based on one on Chinese property proper. 00:06:9.730 --> 00:06:10.150 Blam!

Now this is all pegging the notion that it wasn't going to be delayed or any such forth, yet it has now been postponed.

So Disney postpones the release of Mulan in China over Corona.

Okay, now it was supposed to release Ran the end of March.

March 27th is where it's releasing Averroes, right?

And it's still releasing everywhere else, as far as I can see, which is still gonna be damaging because people are still boycotting areas that you guys so without a unified release.

Now, a lot of people say comments on January and February being really, really bad for movies, and they are.

But part of why they're terrible for movies is they don't get unified releases.

A lot of the movies just don't get unified releases. 00:06:58.330 --> 00:07:5.250 Why no idea, because they don't have confidence in them so that I pay or wait for unified release in the markets where they can. 00:07:6.020 --> 00:07:15.870 There's many, many properties around January February, which show that a lot of movies released in the States long before they're raised in the UK and by the time they come out in the U.

K.

A lot of people are not interested because they've heard all the buzz from the US guys online.

If that's part of what I do here on the channel now.

Okay.

The fact that it look it has been delayed Rite.

Now the problem is like I say, it's still every rose and you're still releasing it.

This will impact this movie massively.

Absolutely hugely.

Now this other rascals here.

Okay.

God damn you take a survey.

No, thanks.

Says Corona may cost Disney's Mulan remake.

Million's know it will.

It will cost it millions.

It absolutely will.

So it's been postponed in China.

Like I say.

Okay, on.

Actually, it's until further notice.

So it's not even that they've got a release date. 00:08:0.170 --> 00:08:2.150 They've just said it's not coming out. 00:08:3.160 --> 00:08:4.550 It will come out eventually. 00:08:5.540 --> 00:08:7.970 Wow, again. 00:08:7.980 --> 00:08:17.500 I firmly believe I firmly believe this will probably be one of the worst, the worst profitable summers.

It's not gonna be profitable.

It really hinder the Hollywood productions.

This year is gonna absolutely smash it really, really going to smash the numbers down.

And not only that, I think the part of that which is so alarming is that the studio is being so reactionary as they are.

Will they see it as that the product they're putting out up bad or were they just put it down to, you know, infections and things like that.

You just don't know where these people, because they are idiots.

But like I say, literally until further notice.

It says the country is closed.

Nearly 70,000 cinemas where plans to keep them closed until at least April now says the butter from Milan exceeds 200 million. 00:08:56.010 --> 00:09:1.160 Yes, the production budget for this is 200 million plus. 00:09:1.170 --> 00:09:2.850 Okay, the marketing budget. 00:09:3.030 --> 00:09:3.750 Guess what? 00:09:3.870 --> 00:09:5.230 It'll be about the same. 00:09:5.240 --> 00:09:6.050 Why? 00:09:6.250 --> 00:09:10.860 Because they spent a lot of money of lot of lot of lucrative places.

One being, I believe, the Super Bowl.

How expensive is that?

Google it?

It's a lot of money they spend on these trailers, and they've had long trailers a lot off them as well.

Not only that, it's the budget on this is gonna be.

The production budget again exceeds 200 million.

It is a beautiful looking film.

They would have spent so much money making this, and it is gonna Yeah, it's gonna smash it to pieces.

Aziz China could represent a huge percentage of the film's international global box office revenue, So this is going to have an impact on with a movie you know is slated and exact.

Absolutely.

Will Corona could actually force.

This is moved on out of China entirely.

This is the problem we're gonna be seeing, right? 00:09:56.840 --> 00:10:0.390 This is the problem we're gonna be seeing, because it's gonna be everywhere else. 00:10:0.390 --> 00:10:3.150 People will see it, and it will get you back in. 00:10:3.180 --> 00:10:4.050 Just knocked over, Mike. 00:10:4.170 --> 00:10:9.130 It will get with back to China, and they're going to know the story and things like that. 00:10:9.200 --> 00:10:15.230 So it removes the hype, then also, are they going to spend more money marketing it moving forward?

We just don't know.

Now it says, Obviously, the Magic Kingdom estimated be losing a combined 280 million per quarter.

Do the closure of its Shanghai and Hong Kong theme parks.

So would you go back to deal with and then the whole Moulin thing again?

Like I say, this is a Chinese film.

It's a film for the Chinese market.

Um, yeah, it's madness.

It is absolutely madness.

It's a light.

What do you guys think?

That is interesting, Because again, this comes off the back end off James Bond.

No time did I being delayed.

Now they've said, Well, it was gonna release in April.

We're just gonna really sit in November.

It's that we think that's when it will be good again. 00:11:0.390 --> 00:11:0.960 No worries. 00:11:0.960 --> 00:11:1.490 There you go. 00:11:1.710 --> 00:11:4.730 It also comes off back into people petitioning, but I'm probably gonna do it. 00:11:4.730 --> 00:11:5.580 Did you separate all night? 00:11:5.890 --> 00:11:7.080 If you want to see it anyway. 00:11:8.540 --> 00:11:11.660 But yeah, this could be one of the worst years for films.

Unfortunately, there's not an awful lot coming out this year either.

So could this be good or bad?

Who knows?

But let me know your horse down below in the comments of you New here.

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But thanks so much for watching.

I've missed age.