So we have millions and millions of people engaged with my content every single month.

And one of the best compliments that you could get from your audience or from your readers is how clear how easy and how f L.

It's your writing is.

You see making something look effortless actually requires a tremendous effort. 00:00:56.960 --> 00:01:6.050 Think about an Apple product, basically a supercomputer, Yet it doesn't require a 300 page menu for you to understand. 00:01:6.440 --> 00:01:12.500 It is very, very intuitive, very clear, very easy to understand their easy use.

But behind the scenes, the Apple team put in a tremendous amount of effort in order to make that happen.

See part of my growth on social media, Why we're growing so rapidly.

It's because we make our content.

If you watch my video, you know, very easy to understand, very effortless to consume.

You can watch some bikes, you can watch a short video and you would get it very, very quickly.

Just like when you go to a theater and you watch a two hour movie.

Well, you know that that's probably a six months a year, two years, Navan, three years in production in order to create a product, a movie for you to consume for just two hours.

And this is exactly why copywriters get paid the big bucks because we are able to take complex ideas and distill to a very simple, sometimes one single idea that millions and millions of people could understand and get.

And that's not easy to do.

There's genius in simplicity, so it doesn't matter if you're a beginner cooperator or your seasonal copywriter.

Today, I'm gonna teach you seven cooperating tips that would improve your cooperating skill.

Cooperating tip number one right?

You're all lying first, just like you're writing a book in marriage and you're writing a book.

You're not just gonna dive right in and start writing all the words and other chapters.

What's the first thing you should do?

You should write your table content while it's the same way.

When it comes to copy, you should write your outline.

First.

Let's say you're gonna write a simple letting Paige.

Maybe you're right.

The headline.

You'll write a few bullet points.

This the chunk and you're right. 00:02:57.760 --> 00:03:0.420 Who is the presenter off this? 00:03:0.430 --> 00:03:3.460 Women are or you're writing a longer sells page. 00:03:3.610 --> 00:03:4.740 You have your headline. 00:03:4.880 --> 00:03:5.830 You have the opening. 00:03:5.840 --> 00:03:7.050 You have your story. 00:03:7.300 --> 00:03:12.150 You have your benefits, you have your guarantee and then give you a call to action.

You want to write your outline first.

That's the big piece of the Big Chung's so that when you go into it, you already know this is your blueprint.

This is your role map.

They're gonna follow cooperating Tip number two right.

Your sub headlines first before you write your body cocky.

So now you have your draft.

Your outline, then why you want to do is write your headline your sub headline meaning the different chunks that is gonna hook people in and keep them reading right.

Those hot headlines first before you write your body copy before you.

Finn.

The blanks.

The reason for that is this.

When you have your online, when you have all the sub headlines, you would see the flow off your copy.

Does that make sense? 00:03:58.950 --> 00:04:4.080 Does it flow before even spent on writing or the body coffee you'll be able to take? 00:04:4.310 --> 00:04:4.980 You know what? 00:04:4.980 --> 00:04:10.040 This junk that I thought That kind of makes sense to me before now no longer makes sense.

Let me take that out.

Or maybe you see the story in this part.

It is good, but I think it works even better when I put it here.

So you kind of move it around again, is designed to save your time.

Worst thing you want to do is spending hours and days writing on the body coffee and then at the end, when you read it is like, you know what?

I'm not gonna use this whole chunk.

Then you waste a whole bunch of time, so outline and then sub headline before body copy Cooperating Tip number three.

Write your first draft as quickly as possible without wearing being perfect.

Because I know you sometimes as a copywriter, you want to make it all perfect.

Day one.

Don't do that right as fast as he could.

Don't filter.

Don't try to add it.

Don't do any of that.

That your creativity let it flow, right? 00:04:58.380 --> 00:05:0.430 Just just right as fast as you could. 00:05:0.600 --> 00:05:1.350 Type of spices. 00:05:1.350 --> 00:05:4.200 You could You can always go back and add it later. 00:05:4.400 --> 00:05:5.620 This is not the time to do it yet. 00:05:6.130 --> 00:05:9.510 So when you write, write as fast as you could get done. 00:05:9.520 --> 00:05:11.040 Your first draft.

Do not add it.

Just go cooperating.

Tip number four Let your work breathe.

Now what I like to do is after I finish writing a piece of copy, I would kind of walk away.

Kind of give it some room between the work and myself.

Maybe for a few days.

Just don't even think about don't look at it, right.

Kind of like a red wine.

You know how we open a new bottle?

Red wine.

You're gonna let the wine breathe a little bit.

Same thing with writing.

You gotta give yourself some space and then you can come back to it.

Sometimes it could be even if there's no deadline a week, a week in half.

Later you look at it again and you see things that you didn't see a few weeks ago cooperating.

Tip number five.

Eliminate fluffy words. 00:05:56.350 --> 00:06:4.160 Now you could go back and edit your work and see what are some of the words fluffy words that you could eliminate. 00:06:4.380 --> 00:06:8.750 That Why do I need so many words to explain a simple idea. 00:06:9.020 --> 00:06:11.870 Can you make the paragraph shorter?

Can you eliminate certain things?

Do you use words?

Debt are complicated that most people do not understand that they need a dictionary to understand what that word is.

You want to make it effortless to read your cells.

Copy.

So limited those words.

Can you condense certain ideas into one single idea?

Or maybe sometimes one mistake that I see a lot is the copywriter trying to put to sea for ideas into one paragraph.

Don't do that.

Each paragraph, I believe, should contain one Ming idea.

Now it's sometimes the only exception is for the sub headline. 00:06:50.620 --> 00:07:0.640 You might have two or three key ideas in a sub headline, meaning that you're stacking on to see a benefit benefit in one some hairline. 00:07:0.650 --> 00:07:5.430 That's okay, but for body copy, I like to have just one single idea per paragraph. 00:07:5.850 --> 00:07:7.200 Cooperating Tip number six. 00:07:7.210 --> 00:07:9.280 Shorten your paragraph. 00:07:9.560 --> 00:07:10.880 You can do a quick test with this.

You see why newspapers, USC The columns are very, very narrow.

You're reading the newspapers, but it's like this, right?

It's like that.

So imagine reading a newspaper and a newspaper.

They will move all those columns and they have one long paragraph across the paper like death.

You see how much more effort it would take you to read from here to here.

And that newspaper would lose a lot of readerships because it is a human being.

We are not designed.

Our eyes are bring when not, there's any concern information.

That way, it's We've been narrower.

Do it like that.

So what?

It also means when you're writing copy you want to take. 00:07:53.330 --> 00:08:3.390 If you have a big chunk of copy, a lot of words like it's like a 10 line paragraph Break into smaller paragraphs, sometimes two or three lines per paragraph. 00:08:3.550 --> 00:08:6.100 Sometimes I have one line paragraph. 00:08:6.370 --> 00:08:8.820 It's much easier, especially on Internet. 00:08:8.980 --> 00:08:11.670 For people to read like that don't make it too wide.

Sometimes depends on a Web page you can narrow it down a bit and then give us some wife space.

It's easy to read.

Do definitely a copy as well.

Cooperating Tip number seven.

And that is reading your copy out loud.

Once you've finished that copy, read it aloud.

Or better yet, sometimes get a friend to read it.

Allow to you and you listen.

You pay attention.

Do you spot a sudden plot that doesn't flow?

Well, that sounds very repetitive.

Or that part doesn't even make sense.

Is very confusing or Oh, this part is very good.

I should expand on it.

That is a very simple exercise that I've done over the years.

I teach all my students to do is a very, very powerful thing. 00:08:54.580 --> 00:09:3.550 If it doesn't read right, it doesn't sound right is not gonna work if you read it out loud and it's very, very smooth and it sounds right. 00:09:3.800 --> 00:09:9.410 By the time your reader is reading there on a webpage, you would make a lot of sense. 00:09:9.540 --> 00:09:13.970 I believe the key to great writing is rewriting.

If you give your self some space between you and your work, you'll go back and you rewrite it.

You will make it better anything that you have.

Maybe a headliner.

You have.

You think this headline is as good as you could get?

I promise you give yourself some time and you're gonna be right.

A 2345 times a day headlight would become better, I promise you.

You get more variations, you come up with different angles.

Why?

Because the key to great writing ears rewriting.

We have an unlimited amount of creativity that you could always make your work better.

Now, assuming you have the cooperating skill you know how to write.

Copy.

How do you actually make money with this skill?

How do you turn it into an income stream? 00:09:59.740 --> 00:10:3.150 How do you charge clients what kind of clients you should get? 00:10:3.270 --> 00:10:6.480 How do you get those high paying clients, right? 00:10:6.950 --> 00:10:12.570 Once you have the cooperating skill, the question is, how do you make money with this skill?

How do you earn a full time living as a copywriter?

I'm not talking about a couple 100 bucks here and there.

I'm talking about earning thousands of dollars, even tens of thousands of dollars.

I say, Copywriter, How do you do that?

How do you find those high paying clients.

And how do you charge for your service is one of the best ways to do those?

And how do you get those clients without spamming people without going to these, like freelance Web sites?

How do you do that?

Clicking below it and find out how.