age on YouTube if you don't mind me asking what are your major income

sources what you wanna pay me thirty dollars to show your probiotics okay we

are going to do my first podcast yes there's the guest appearance it's not an

appearance because you don't appear anywhere it's true you appear in the

ears but you're gonna be appearing at the studio yes whose studio sorry girls

oh I see what you did there we're creating context yeah we are going to be

part of the story girls podcast which is really cool they are I can median

youtuber do oh did I say right you oh you oh yeah they're super creative they

do a lot of like DIY stuff and I'm gonna try to get them to do a house huh but

like the kids things I had like a whole vision I'm gonna I

have a proposal like I'm rhyming with a business plan did you ever know ahead of

time or you know I'm them by surprise exactly that's my move do you think I'll

have coffee for us yes I think don't you think you have a lot of coffee I do I

drink so much coffee No okay I need to post okay

now Gary goes like they invited him welcome to your condo view directories

say sorry girls did you imagine oh my god I'm calling Brian who's a

Brian oh that's so cute why are they called the story girls

anyway cuz they're sorry they didn't open the door they better be

sorry one don't meet this guy Gary my husband he's question the party Oh

take your cherry nice to meet you nice to meet you

this is gorgeous yeah this we added and like some decorations little YouTube is

also is this also like a residential building two people build these in lemon

lemon where I used to live here when we first moved in here was like dog a good

solution to like split the rent in the office yes this is sound really loud

yeah yeah but try these yeah your regular so you should be good good it's

like not a bad job right hands yeah it's fine

well I can do it a lot of the offices I distract everybody

hey you sound great Mike here oh that's okay they see me all the time

Emma look at me I'm podcasting we're gonna start with the first questions so

it's gonna set like it's gonna feel like we're just jumping into it but I've

already set it up alright so they're gonna edit your audio later so there's

not gonna be like a show right now so they've already done so they're gonna

just like edit you mean later yeah okay cool

it's Jill okay I promise that won't be weird you can you hear then you're on

our level alright hi hi malaria I'm so happy to have you thank you so much I'm

so happy to be here I'm so excited to get to know you better and specifically

you in the YouTube world because I just feel like us being up here in Toronto

there's not that many of us I know and I feel like we are not united enough I

know we're gonna unite and we're also gonna learn more about us so I was

wondering if you could give us a little brief overview about you so I am 28

years old and I have three children I am a holistic nutritionist which is what

basically brought me into the social media world okay I decided to start a

blog which was in 2016 very late for a blog fun fact yeah no

one was reading at that point anymore so I thought that an xbox best thing I mean

Instagram was already kind of going strong you already had it in serum or

like Instagram the app was good like strong Instagram the app no I had

nothing okay I was like I had three photos with like really bad filters you

know and it's like the oh yeah you know and around it the reefs have rounded

corners yeah yeah it was a lot of weird stuff was posting like recipes here and

there but I didn't really made it into I would say a business Instagram I was

just like sharing my own things with people that followed me like mostly

friends and family then I was like okay what's the next kind of platform that

will give me the stage to really show Who I am and that scared the hell out of

me yeah and that was YouTube wait what your duties are huge so all of that

happened in span of like four or five months oh

really I learned really fast I'm like okay holy xxxx next if something doesn't

work I move on yeah I don't just kind of sit and dwell on it for too long so I

took action and I started YouTube and that was yeah I was still 2016 I really

appreciate that taking action is not a skill that everybody has okay before we

jump into a little bit more about you because I want to know everything that

you're willing to share I want to go through a quick lightning round if

you're cool with that yes okay do it so can you describe

yourself in one word aggressive I need to be more lightning with this okay

okay last place you traveled Mexico oh oh my god yes it was a family vacation

favorite app on your phone other than social media Netflix first CD you ever

bought Britney Spears baby one more time mm-hmm Instagram or YouTube YouTube if

you had to choose a new career what would you choose journalism what's your

favorite item in your closet my furry pink jacket of my husband hates words to

live by um that'd be beautiful okay that's the

end of the lightning round I think I'd be good job so after you started your

YouTube channel mm-hmm did you get popular right away did you start getting

viewers so I was doing a lot of recipes and they were so cringy and awkward

today I'm gonna share with you this delicious flower live zucchini chocolate

muffins yes you've heard me zucchini there's a vegetable in it

and you're gonna love it let me show you how to make it and sometimes I like to

like go back and watch them yeah it's a crunch and you're just like look how far

I've come yeah just like Villere you know what

good for you so I kept posting a few of those and no one watched them there was

maybe like 1015 views but for me that was huge because I'm like how did these

people find me YouTube represented everything I was

scared of I had to record myself I have to put myself out there and I was very

self-conscious about my accent by my grammar about my vocabulary so it was

all these things that really scared me that's kind of where I wanted to get so

I didn't even think this is going to become anything but I was like you know

what worse thing that can happen is you'll be at the same place you are

right now which is zero school yeah but you will learn to be

comfortable with yourself and just you know kind of see where it takes you so

that's why I started YouTube it made me become very like crafty and creative and

I didn't know that was missing from my life

that's great creative outlet so you asked me if it became popular right away

I started nutrition didn't really do much so my husband I was like don't you

know how to do like that make up stuff like modeling for over ten years

can't you just do something like that I'm like really who's gonna watch it so

I was like okay whatever I'll do beauty and that's when I started seeing mmm

action I started getting comments and I started even getting requests you know

people were like oh I love what you're wearing women should do a fashion thing

was like okay yeah yeah yeah yeah I can put a coat on and world so

that's kind of how it all started it took me a while to start being

consistent I didn't know the importance of being consistent on YouTube yeah

again I didn't know that it could become anything I just started like a really

cool hobby maybe six months into YouTube I was like okay I'm gonna start creating

videos posting once a week I think when I got my first inquiry for sponsorship

oh yeah that's when I was like what you wanna

pay me thirty dollars to show your probiotics okay and I remember I went to

Gary I was like her husband my husband I was like hey listen someone's paying me

thirty dollars to show a box of probiotics that I'm already using how

did this company know to contact me and he's like okay cool this is so cute good

for you and then I had my first hit video okay yeah there's always like

something that was the turning point yeah what was it and that was how to

look good in every picture malaria hero model so how do i what do I

do how do I pose how do make me look skinny

coming straight from the model yeah exactly so it was just simple things

like hacks that I've learned throughout my career again I took something that I

saw so many people kept asking in the comments and I made a video about it and

that's when it just went and what year was that I think it was 2017 how long

after that did you hire your first person because you

have a whole team now Emma was the first person we hired and Emma's been with us

for a year a year and a half I wanted to go really hard into YouTube now because

I understood that there's a lot of potential here to grow to build a

business it didn't only feel my creative outlet it also fed my entrepreneurial

yeah yeah and I wanted to create more content I came to my husband and he's

like why are you spending most of your time on editing exactly I shoot for 30

minutes and then I edit for five hours at that point my husband said you're

generating income from this yeah let's reinvest in the company that's when we

decided to incorporate the business and hire someone that will you know be doing

their own craft like their own expertise and you can actually hone on the what

you can do which is content because you no one else can create the content but

you at first I was kind of being like no this is a one-man show and I'm gonna do

it on my stuff and he's like okay business 101 this will not go anywhere

if you insist on doing everything yourself some of my favorite word's live

by our work smarter not harder exactly and that's what delegating is

yeah I think that a lot of people do a one-man show or woman show they might

have like an editor or a videographer but you have like full-time staff like

salary right what we're trying to create is basically an in-house MCN slash

management today there's a lot of youtubers a lot of social media people

that are managed by these huge companies that's something that I was a part of as

well when I just started it felt like they don't really know ya much I've

noticed that so many of them were cold call or send us emails everyone

represents Lilly Singh everybody everybody represent Logan Paul yeah I

was like hi I don't get I don't get it I was in a modeling industry for over a

decade and as a model you are relying on your agencies to bring work for you you

can go out there and get work for yourself yeah so you sit there and wait

and you know sometimes they call sometimes they don't and I just really

hated that aspect of my job and I always thought you know what one day I'm gonna

be in a position where I don't need to sit and wait like I'm gonna go

out there and get myself for our listeners an MCN is a multi-channel

network from the u2 perspective it just kind of sucks it's like this big network

that's trying to like scoop up all these youtubers and take a portion of their

income since you do have this team you have like yes that management bird type

person but if they're in-house exactly so the reason why we have six people is

that we do our accounting in-house we do our business inbound and outbound

in-house we have the editors yeah and we have a production manager so that's

that's the team if you don't mind me asking what are your major income

sources like brand deals Adsense so my business is fully funded by my business

so I mean we're generating income we are reinvesting it back into the business

and we're growing obviously gary is your partner in life mm-hmm and also kind of

in the business like is he more of like an advisor is he like fully running this

company with you so we are partners 50/50 I knew that I had Gary beside me

who to me is a business genius yeah and why won't I go to him and you know and

get him involved I would say that he is running the infrastructure I'm

definitely part of it all but I've also noticed when I was very very involved in

the beginning in like the smallest things it really sucked the creativity

out of me yeah I understand and I really couldn't create it's still taking me

time to let go I'm involved in a lot of like the high-level decisions and trying

to stay away from all this like little minut details exactly just like clogged

down your brain exactly I also have a family I have children so the amount of

time I have to think about being creative or think about myself or go

into my own little world very like small small percentage of my week keeping

inspired and stuff that's why you know all these new channels do so well is

because they are a breath of fresh air they're like new talent I guess you

could call them and they have a fresh perspective it's hard when there is so

many like young faces and when you do something for so long

and this is like your career yeah it's hard sometimes to like keep everything

fresh and enjoy your own content yeah it's hard the platform just has so many

younger people on it I mean we're kind of like ancient when it comes to the age

on YouTube we are yes but I think that we cater to a different audience I love

seeing young people creating and you know how seeing their visions it's super

cool I don't feel like it's a competition yeah because I truly believe