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  • >>Erik: How has PHE approached fundraising and what advice would you give to other non

  • profits that are looking to affect positive change but require significant funds to do

  • so?

  • >>Louise: We have approached fundraising from the perspective that we really need investment

  • in what we do to have the greatest outcomes on the mission. What I mean by that is that

  • we really do see our fundraising work as, of course, integral to what we are able to

  • deliver. By even thinking of our funders as investors we are really looking them as people

  • on our team investing their resources to make what we do happen. I think that is helpful

  • in some ways even though it is a simple idea because if you end up believing that fundraising

  • work is directly tied to what you are delivering in the classroom you can feel more passionate

  • about doing it than you would if you were just trying to get money doing what you believe

  • in. That framework is really helpful. Certainly, for me, as someone at the organization who

  • does a lot of fundraising, it helps keep me really motivated to do that fundraising, because

  • the minute I connect the fact that someone giving $233 is going to fund a whole kid getting

  • our entire health curriculum, it is a lot easier for me to make that ask and to be more

  • persistent about getting it. That would be one piece of advice is to build that framework

  • in a way that keeps you connected to what you are doing. The other thing is to think

  • big because I think if you go for what you want to achieve and ask for the funding you

  • need to do it then you will be a lot more likely to achieve it than see it as a really

  • tough road that you likely will not get to the end of. I was telling you the example

  • of Los Angeles for us. It is a great example. We said it is the toughest economy in decades.

  • There are a lot of non profits that have been forced to close down programs because of the

  • lack of funding. We are constantly taking an eye to everything we do and making sure

  • we have every backup plan in the books to make sure we can support our programs. Last

  • spring we felt that while we do that and prepare for every possible scenario to keep our programs

  • running strong let`s not close the door on an opportunity to have more impact. Just make

  • sure we do it in a conservative and responsible way, fiscally. I look back and that and think

  • we were sort of crazy to go for it in that environment but we did and we got there and

  • it helped our other fundraising. Think big. Nothing is impossible.

>>Erik: How has PHE approached fundraising and what advice would you give to other non

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